TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Rudolph, Frederic
T1  - Marketing and rewarding
N2  - This review of sources has assessed existing evidence for economic benefits arising from marketing / social marketing and rewards-based schemes encouraging greater use of more sustainable modes and travel behaviours. It is designed to support cities in their decision making and measure selection process. The article is one of 22 reviews published in this volume.
T2  - World transport policy and practice
VL  - 22
Y1  - 2016
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bsz:wup4-opus-63509
UN  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bsz:wup4-opus-63509
IS  - 1-2
SP  - 103
EP  - 108
ER  -