@article{AugensteinPalzkillVorbeck2016,
  author    = {Augenstein, Karoline and Palzkill-Vorbeck, Alexandra},
  title     = {The dilemma of incumbents in sustainability transitions : a narrative approach},
  journal   = {Administrative sciences},
  volume    = {6},
  number    = {1},
  doi       = {10.3390/admsci6010001},
  url       = {http://nbn-resolving.de/urn:nbn:de:bsz:wup4-opus-61474},
  year      = {2016},
  abstract  = {In the context of the larger sustainability discourse, {"}sufficiency{"} is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.},
  language  = {en}
}