@phdthesis{Lubjuhn2013,
  author    = {Lubjuhn, Sarah},
  title     = {The bait must be attractive to the fish and not to the fisherman : entertainment-education collaborations between professionals in the sustainability and the television field},
  publisher = {Oldib-Verl.},
  address   = {Essen},
  isbn      = {978-3-939556-35-0},
  pages     = {373},
  year      = {2013},
  abstract  = {In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called {"}Entertainment-Education (E-E) collaborations{"}. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation, which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).},
  language  = {en}
}