@incollection{FallgatterBrinkStelzer2015,
  author    = {Fallgatter, Michael J. and Brink, Siegrun and Stelzer, Franziska},
  title     = {Entrepreneurial Marketing und organisationale Legitimation},
  booktitle = {Entrepreneurial Marketing : Besonderheiten, Aufgaben und L{\"o}sungsans{\"a}tze f{\"u}r Gr{\"u}ndungsunternehmen},
  publisher = {Springer},
  address   = {Wiesbaden},
  pages     = {87 -- 101},
  year      = {2015},
  language  = {de}
}