@article{ReutterKoskaSchaeferSparenbergetal.2011, author = {Reutter, Oscar and Koska, Thorsten and Sch{\"a}fer-Sparenberg, Carolin and B{\"o}hler-Baedeker, Susanne}, title = {Die Wirkung der Image- und Informationskampagne {"}Kopf an: Motor aus.{"} : Methodik des Monitoring}, journal = {Mobilogisch!}, volume = {32}, number = {1}, pages = {47 -- 51}, year = {2011}, language = {de} }