@incollection{Wilts2007,
  author    = {Wilts, Henning},
  title     = {Sportevents als Massenph{\"a}nomen : Effekte, Risiken und Chancen},
  booktitle = {Zukunftsf{\"a}higes Eventmarketing : Strategien, Instrumente, Beispiele},
  editor    = {Lucas, Rainer},
  publisher = {Schmidt},
  address   = {Berlin},
  pages     = {87 -- 99},
  year      = {2007},
  language  = {de}
}