@incollection{WiltsDienelPiesker2007,
  author    = {Wilts, Henning and Dienel, Peter C. and Piesker, Axel},
  title     = {Chancen einer partizipativen Eventkultur},
  booktitle = {Zukunftsf{\"a}higes Eventmarketing : Strategien, Instrumente, Beispiele},
  editor    = {Lucas, Rainer},
  publisher = {Schmidt},
  address   = {Berlin},
  pages     = {223 -- 237},
  year      = {2007},
  language  = {de}
}