@incollection{Scherhorn2007,
  author    = {Scherhorn, Gerhard},
  title     = {Konsumentenschutz und die Theorie des Marktes},
  booktitle = {Enzyklop{\"a}die der Psychologie. Serie 3, Band 5: Marktpsychologie},
  editor    = {Rosenstiel, Lutz von},
  publisher = {Hogrefe},
  address   = {G{\"o}ttingen},
  pages     = {643 -- 669},
  year      = {2007},
  language  = {de}
}