@techreport{OPUS4-814,
  title     = {Jacke wie Hose? : Produktlinienanalyse am Beispiel von Textilien},
  institution = {Focus-Film GmbH},
  address   = {Immendingen},
  isbn      = {3-923798-74-1},
  year      = {1998},
  language  = {de}
}