TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Langen, Nina
A1  - Rhozyel, Mounaim
A1  - Göbel, Christine
A1  - Speck, Melanie
A1  - Engelmann, Tobias
A1  - Rohn, Holger
A1  - Teitscheid, Petra
ED  - Deiters, Jivka
T1  - Displaying sustainability related information on meals : the role of design and information depth from a consumer's perspective
N2  - Food labels are able to support consumers in making more sustainable food choices in out-of-home consumption situations. Thereby, the effect of changing consumption behaviour depends on the format of food labels and on the information it provides. In order to assess the importance of the amount of information as well as the design of food labels displaying sustainability aspects, we test different formats of food labels using a best-worst choice design. So far, no research tested a variation of information depth while keeping label designs fixed. We find clear preferences across both dimensions. Results indicate that consumers regard labels with a higher information depth as more helpful in order to choose a sustainable meal. For the label design it became obvious that the slider-design is preferred over footprints and traffic light label design.
T2  - Proceedings in System Dynamics and Innovation in Food Networks 2017
Y1  - 2017
UN  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:bsz:wup4-opus-67392
U6  - https://dx.doi.org/10.18461/pfsd.2017.1737
DO  - https://dx.doi.org/10.18461/pfsd.2017.1737
SP  - 349
EP  - 359
PB  - CentMa, Internat. Center for Management, Communication and Research
CY  - Kiel
PB  - CentMa, Internat. Center for Management, Communication and Research
CY  - Kiel
ER  -