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The dilemma of incumbents in sustainability transitions : a narrative approach

  • In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It willIn the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.show moreshow less

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Metadaten
Document Type:Peer-Reviewed Article
Author:Karoline Augenstein, Alexandra Palzkill-Vorbeck
URN (citable link):https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-61474
Year of Publication:2016
Language:English
Source Title (English):Administrative sciences
DOI:https://doi.org/10.3390/admsci6010001
Volume:6
Issue:1
Division:Präsidialbereich
Dewey Decimal Classification:300 Sozialwissenschaften
OpenAIRE:OpenAIRE
Licence:License LogoCreative Commons - Namensnennung