Open Access

Fred Luks

• Since the early 1980s, there has been a lively discussion about the rhetoric of economics. Ecological economists, however, so far have not tried to incorporate this discussion into their work. This paper is a first step towards including the discourse on rhetoric into the self-awareness of ecological economics. After a brief outline of what this discourse is about, the importance of metaphors as one aspect of rhetoric is examined. Connections of the rhetorical discourse to ecological economics as a post-normal science are shown. It is argued that two rhetorics of ecological economics can be distinguished: internal and external rhetoric. While the former refers mostly to methodological issues, the latter is of particular importance for theSince the early 1980s, there has been a lively discussion about the rhetoric of economics. Ecological economists, however, so far have not tried to incorporate this discussion into their work. This paper is a first step towards including the discourse on rhetoric into the self-awareness of ecological economics. After a brief outline of what this discourse is about, the importance of metaphors as one aspect of rhetoric is examined. Connections of the rhetorical discourse to ecological economics as a post-normal science are shown. It is argued that two rhetorics of ecological economics can be distinguished: internal and external rhetoric. While the former refers mostly to methodological issues, the latter is of particular importance for the political impact that ecological economics can have. Finally, some suggestions for research are made.…