Marketing and rewarding
- This review of sources has assessed existing evidence for economic benefits arising from marketing / social marketing and rewards-based schemes encouraging greater use of more sustainable modes and travel behaviours. It is designed to support cities in their decision making and measure selection process. The article is one of 22 reviews published in this volume.
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| Document Type: | Peer-Reviewed Article |
|---|---|
| Author: | Frederic Rudolph |
| URN (citable link): | https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-63509 |
| Year of Publication: | 2016 |
| Language: | English |
| Source Title (English): | World transport policy and practice |
| Volume: | 22 |
| Issue: | 1-2 |
| First Page: | 103 |
| Last Page: | 108 |
| Divisions: | Energie-, Verkehrs- und Klimapolitik |
| Dewey Decimal Classification: | 380 Handel, Kommunikation, Verkehr |
| OpenAIRE: | OpenAIRE |
| Licence: |  In Copyright - Urheberrechtlich geschützt |
