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Cross-functional coopetition in new product development : can constraints drive integration? : A case of the design–manufacturing interface of electrified cars

  • Enhancing cross-functional integration in new product development becomes increasingly important for industrial players to keep up with shorter product life cycles in technological innovation dynamics. Abundant research reflects the topic's significance, yet ambiguity in empirical results persists and industrial adoption of existing methods remains incremental. This thesis employs a qualitative approach to build a case study at the design-manufacturing interface of new product development of electrified cars. Cross-functional coopetition, as the joint occurrence of cooperation and competition, is adopted to generate an in-depth understanding of integration dynamics. Socio-organizational and contextual aspects are found to shape integrationEnhancing cross-functional integration in new product development becomes increasingly important for industrial players to keep up with shorter product life cycles in technological innovation dynamics. Abundant research reflects the topic's significance, yet ambiguity in empirical results persists and industrial adoption of existing methods remains incremental. This thesis employs a qualitative approach to build a case study at the design-manufacturing interface of new product development of electrified cars. Cross-functional coopetition, as the joint occurrence of cooperation and competition, is adopted to generate an in-depth understanding of integration dynamics. Socio-organizational and contextual aspects are found to shape integration in a new product development context substantially. A model of interface dynamics is developed which provides for analysis and prediction of these aspects' impact on effective integration. A grounded theory approach to enhance integration is explored that introduces constraints as stimuli to consider manufacturability aspects in the design process. Constraint introduction is found to positively impact both cross-functional integration and creativity, with eight characteristics of constraint quality identified as moderating factors. A theoretical model is contributed which outlines cause-effect relationships of constraints' impact on antecedents of new product development success. It substantiates constraints' role in innovation contexts and encourages application for design-manufacturing integration as well as for other interfaces or purposes.show moreshow less

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Metadaten
Document Type:Doctoral Thesis
Author:Susanne Bix
URN (citable link):https://nbn-resolving.org/urn:nbn:de:hbz:468-20190903-120508-8
University:Universität
Place of University:Wuppertal
Year of Publication:2019
Pagenumber:285
Language:English
Dewey Decimal Classification:600 Technik, Medizin, angewandte Wissenschaften