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The National Top Runner Initiative (NTRI) in Germany : retailers as gatekeepers between manufacturers and consumers ; how to address retailers to promote energy efficient appliances

  • In addition to the expansion of renewable energies, the efficient use of energy is crucial in order to ensure energy transition successful. The Federal Government of Germany has therefore set itself clear objectives with the National Energy Efficiency Action Plan (NAPE), which aims to reduce the primary energy consumption in Germany - compared to 2008 levels - by 20 per cent until 2020, and by 50 per cent until 2050. In addition, greenhouse gas emissions should fall by 40 per cent compared to 1990. To reach this goal, the German Federal Ministry of Economic Affairs and Energy (BMWi) inter alia launched the "National Top Runner Initiative (NTRI)" in January 2016. It is an important component and concerns private homes, as well as industry,In addition to the expansion of renewable energies, the efficient use of energy is crucial in order to ensure energy transition successful. The Federal Government of Germany has therefore set itself clear objectives with the National Energy Efficiency Action Plan (NAPE), which aims to reduce the primary energy consumption in Germany - compared to 2008 levels - by 20 per cent until 2020, and by 50 per cent until 2050. In addition, greenhouse gas emissions should fall by 40 per cent compared to 1990. To reach this goal, the German Federal Ministry of Economic Affairs and Energy (BMWi) inter alia launched the "National Top Runner Initiative (NTRI)" in January 2016. It is an important component and concerns private homes, as well as industry, retail and services. The NTRI is intended to bring energy efficient and high-quality appliances (so called Top Runners) onto the market more quickly, thus accelerate market replacement. For this purpose, motivation, knowledge and competence in product-related energy efficiency is to be strengthened and expanded along the whole value chain - from the appliance manufacturer to the retailer and the consumer. Manufacturers are pushed to develop more efficient products and consumers get valuable information about Top-Runner products and how they can benefit. In this context, retailers are especially relevant as they act as "gatekeeper" between manufacturers and consumers. They play a key role in advancing an energy efficient production and consumption. They do not only select the products but they also have a direct contact to consumers and influence the purchase decision. In this paper, special emphasis will be put on the role of retailers and the efforts of the National Top Runner Initiative will be illustrated. Barriers and incentives to motivate this target group will be elaborated.show moreshow less

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Metadaten
Document Type:Conference Object
Author:Claus Barthel, Lena Tholen, Anton Barckhausen, Johannes Fehr, Thomas Bogner
URN (citable link):https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-69424
Editor:Paolo Bertoldi
Publisher:Publications Office of the Europ. Union
Place of Publication:Luxembourg
Year of Publication:2017
Language:English
Source Title (English):Proceedings of the 9th international conference on Energy Efficiency in Domestic Appliances and Lighting (EEDAL '17): part 1
First Page:109
Last Page:115
Division:Zukünftige Energie- und Industriesysteme
Dewey Decimal Classification:330 Wirtschaft
Licence:License LogoIn Copyright - Urheberrechtlich geschützt