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Consumer's concern about the environment and its impact on business

  • The discrepancy between ecologically conscious attitudes and actual behaviour is described as an inner resistance, and as connected with a propensity to ignore the external costs of wealth. Evidence is presented that this propensity is based on pro-material traits such as the positional attitude and the passion for goods. These traits are traced back to control orientation, whereas ecological responsibility is shown to be related to autonomy orientation. The societal origins of these basic orientations, and hence the conditions of reinforcing post-materially and ecologically minded behaviour, are discussed.

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Document Type:Peer-Reviewed Article
Author:Gerhard Scherhorn
Year of Publication:1993
Source Title (English):Journal of consumer policy
First Page:171
Last Page:191
Dewey Decimal Classification:300 Sozialwissenschaften
Abteilung:Arbeitsgruppe Neue Wohlstandsmodelle