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Evaluating soft measures : potential impacts of a web-based information tool about energy efficient products

  • The overall objective of the web-based consumer information tool Euro-Topten is to promote the market transformation towards energy efficient products. Euro-Topten informs consumers about the most energy efficient products in various categories and thereby aims to directly influence the purchasing decisions of individuals or professional buyers. Providers of internet-based information tools are confronted with the problem, that there is no bidirectional interaction with the users. Hence, it is difficult to evaluate if the specific needs of users are addressed, if and how the user processes this information and to what extent the information influences the user's decision making process. To study these questions, a web-based survey wasThe overall objective of the web-based consumer information tool Euro-Topten is to promote the market transformation towards energy efficient products. Euro-Topten informs consumers about the most energy efficient products in various categories and thereby aims to directly influence the purchasing decisions of individuals or professional buyers. Providers of internet-based information tools are confronted with the problem, that there is no bidirectional interaction with the users. Hence, it is difficult to evaluate if the specific needs of users are addressed, if and how the user processes this information and to what extent the information influences the user's decision making process. To study these questions, a web-based survey was conducted in two consecutive rounds. In the first round the survey focused on the assessment of the information tool itself and the motivation for using the Euro-Topten websites. This survey was online on all active Euro-Topten partner websites from October to December 2012. In total, 1791 users completed the survey. In the second round, a subset of the survey population was queried again. 1,043 participants agreed to take part in a more comprehensive follow up survey, 383 completed the second survey between May and July 2013. The second survey concentrated on the question how Euro-Topten has influenced the purchasing behaviour of the survey participants. This gave significant insights on how the information on the Euro-Topten websites has affected purchasing decisions of the surveyed users. Based on a comparison of performance indicators of the most efficient products recommended on the Euro-Topten websites with performance indicators of a base case product available on the market, avoided energy demand could be estimated for those users, who bought products from the Euro-Topten list. Based on these results, two impacts of Euro-Topten could be estimated: The influence of Euro-Topten on purchasing decision of users and the associated reductions in energy demand and CO2-emissions.show moreshow less

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Metadaten
Document Type:Conference Object
Author:Claus Barthel, Jan Kaselofsky, Thomas Madry
URN (citable link):https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-59211
Editor:Therese Laitinen Lindström
Publisher:Europ. Council for an Energy Efficient Economy
Place of Publication:Stockholm
Year of Publication:2015
Language:English
Source Title (English):First fuel now : ECEEE 2015 Summer Study ; 1-6 June 2015, Toulon/Hyères, France ; proceedings
First Page:1779
Last Page:1787
Release Date:2015/06/11
Division:Zukünftige Energie- und Mobilitätsstrukturen
Energie-, Verkehrs- und Klimapolitik
Dewey Decimal Classification:300 Sozialwissenschaften
Licence:License LogoIn Copyright - Urheberrechtlich geschützt