"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.
National policies for resource efficiency and waste management : structures, impacts, and deficits
(2015)
The overall objective of the web-based consumer information tool Euro-Topten is to promote the market transformation towards energy efficient products. Euro-Topten informs consumers about the most energy efficient products in various categories and thereby aims to directly influence the purchasing decisions of individuals or professional buyers.
Providers of internet-based information tools are confronted with the problem, that there is no bidirectional interaction with the users. Hence, it is difficult to evaluate if the specific needs of users are addressed, if and how the user processes this information and to what extent the information influences the user's decision making process.
To study these questions, a web-based survey was conducted in two consecutive rounds. In the first round the survey focused on the assessment of the information tool itself and the motivation for using the Euro-Topten websites. This survey was online on all active Euro-Topten partner websites from October to December 2012. In total, 1791 users completed the survey.
In the second round, a subset of the survey population was queried again. 1,043 participants agreed to take part in a more comprehensive follow up survey, 383 completed the second survey between May and July 2013. The second survey concentrated on the question how Euro-Topten has influenced the purchasing behaviour of the survey participants. This gave significant insights on how the information on the Euro-Topten websites has affected purchasing decisions of the surveyed users.
Based on a comparison of performance indicators of the most efficient products recommended on the Euro-Topten websites with performance indicators of a base case product available on the market, avoided energy demand could be estimated for those users, who bought products from the Euro-Topten list. Based on these results, two impacts of Euro-Topten could be estimated: The influence of Euro-Topten on purchasing decision of users and the associated reductions in energy demand and CO2-emissions.
The efficiency strategy to exploit the potential for energy savings in buildings still is applied rather slowly in most countries. In addition, there are indications that energy savings are partly compensated particularly by wealth but also rebound effects, the "empty nest" (persistence of elderly people and couples in family homes), and cohort effects (e.g. vintages of people or buildings). In Germany, as in other European countries, the existing trend in housing is a continuously growing floor space per capita. Over the last decades it expanded from about 20 m2 in 1960 to currently 45 m2 per person. Forecasts expect a further increase to more than 50 m2 per person. Obviously, more floor space needs more energy for space heating and cooling, ventilation, and lighting, but it also allows the household to operate more and or bigger appliances, all of which increase energy consumption.
On the other hand, housing projects emerge offering relatively small private living spaces in combination with various shared spaces to use. Many of them are based on private initiatives. But what is the motivation behind it? And is there a higher need for new living concepts in the future?
The proposed paper presents main drivers of increasing floor space per capita in Germany and discusses the question if more space is necessary for higher comfort. It presents different examples of housing concepts that strive to achieve good living with less space and suggests a "building typology of sufficiency".
Finally, the paper discusses qualitatively to which extent these housing concepts can lead to less energy use and emissions. In this way sufficiency could be best friend with efficiency and tackle wealth, rebound, and other effects that counter-act efficiency progress. But therefore, as the paper concludes, politics and policies should recognise sufficiency as a field of action instead of referring to individual decisions and lifestyles.
Energy efficiency of a range of domestic appliances covered by the labelling and ecodesign directives has improved significantly over the last 15 years. However, the power consumption of the German residential sector has remained relatively constant over this period. Besides other factors, such as decreasing average household size, the main reasons for this development were the increases of the types, features, size, equipment stock and usage times of appliances and devices in private households.
The project "Energy Sufficiency - strategies and instruments for a technical, systemic and cultural transformation towards sustainable restriction of energy demand in the field of construction and everyday life" investigates how the complementation of energy efficiency with energy sufficiency could lead to more user adequate domestic products and product-service systems and thereby result in an absolute reduction of power consumption.
In this project, energy sufficiency is defined as a strategy to reduce energy consumption by three approaches:
1. Quantitative reduction of sizes, features, usage times of devices etc.
2. Substitution of technical equipment in households by e.g.urban services.
3. Adjustment of technical services delivered by appliances toutility needed and desired by users.
The energy saving effects of an application of these approaches were modelled for different types of households and the energy saving potentials of energy sufficiency quantified. Innovative approaches for user adequate products and services were developed in open innovation workshops by the Design Thinking method. The paper summarizes some of the intermediate results of theoretical and transdisciplinary investigations of the project that runs until May 31, 2016. Furthermore, a first set of design criteria for user adequate appliances enabling energy sufficiency are developed based on these results. The paper concludes with suggestions for the future development of energy labelling and ecodesign derived from the design criteria and supplemented by examples of existing requirements according to the voluntary environmental label "Blauer Engel".
Die Akteurswende
(2015)
Die zunehmende Abkehr vom ursprünglichen EEG-Vergütungssystem mit einer festen Einspeisevergütung hin zu einer mehr und mehr marktorientierten Ausrichtung führt zu der Frage, ob die Umstrukturierung des EEG am Ende zu einer neuen Phase der Energiewende führt, der Neo-EEG-Phase.
Im vorliegenden Artikel werden die Veränderungen und Entwicklungsphasen des EEG mit besonderem Blick auf die Akteure des Stromsystems analysiert. Im Kontext der Energiewende können die zu beobachtenden und teils deutlich einschneidenden Veränderungen für alle Akteure des Systems durchaus als "Akteurswende" verstanden werden.
Die Energiewende stellt einen ambitionierten und zugleich hochkomplexen Transformationsprozess dar. Der vorliegende Artikel stellt acht Thesen auf, die dabei helfen können, die Herausforderungen besser zu verstehen und Ansatzpunkte für zukünftiges Handeln zu identifizieren sowie Forschungsbedarf aufzuzeigen.
Nach einer langen Phase der Stabilität ist die Stromwirtschaft in den vergangenen 15 Jahren stark in Bewegung geraten. Zunächst stand der Wechsel von staatlich überwachten und regulierten Gebietsmonopolen hin zu liberalisierten Erzeuger- und Verbrauchermärkten an. Im Moment befinden wir uns in einem ähnlichen Umbruch, weg von konventioneller hin zu erneuerbarer Energieerzeugung.
Im vorliegenden Beitrag soll der Leitfrage nachgegangen werden, ob die Paradigmen der einzelnen Phasen miteinander vereinbar sind, welche noch immer ihre Daseinsberechtigung haben und welche modifiziert werden sollten.
Small-scale residential biomass combustion for space heating and warm water production already holds a considerable share on overall energy production from biomass in Europe. In the existing regulative framework of EU air quality and climate protection targets, an extended usage of renewable biomass heating without an increase of harmful emissions is urgently needed. In this context, the FP7 project "EU-UltraLowDust" (ULD) aimed at the demonstration of highly efficient and ultra-low emission small-scale biomass combustion technologies and the development of supporting policy recommendations.
New combustion technology operating at almost zero particulate matter (PM) emissions has been demonstrated, rivalling even the performance of state-of-the-art natural gas fuelled systems. In this context, the authors analysed EU policy options for a faster diffusion of these new innovative technologies. The analysis presented in this paper is based on results from an original impact assessment with special focus on energy efficiency and emission scenarios, including the potential effects of a broad deployment of the new ULD technologies as well as the early replacement of poor performing existing installations.
As the derived results show that major shares of energy consumption and emissions from residential biomass combustion in the EU are caused by old heating systems, specific policy measures for new and existing installations have been analysed. Following this, a recommended and harmonized policy package for new Small Combustion Installations (SCI) to be put on the market as well as for existing SCI in the stock has been developed, which will be presented in this paper. The basic policy package addresses new installations and consists of a two-step approach, aiming at enhancing the current and forthcoming policies addressing the SCI market in Europe. A complementary second policy package for existing installations aims specifically at the early replacement of SCI already installed in the stock, which are characterized by low efficiency and high emissions.