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Our perception of design is changing, for design today is no longer concerned only with aesthetics. Now the key factors are interdisciplinary competence and approaches to problem solving. Both politicians as well as businesses recognise design's hybridity and increasingly implement it as a driver of sustainable development (see Chap. 2: Design as a Key Management Factor for Sustainability).
But what exactly does "sustainability" mean? What does it mean in this specific context? People must make use of natural resources to meet their basic needs. In this process, resources are transferred into commercial circulation and usually transformed into products with a particular function. Yet the environment is limited and humanity uses more resources than the Earth can sustainably provide. It is time to rethink and generate the same usage while consuming fewer resources (see Chap. 3: Environmental Space - Challenging Transitions).
Most countries have incorporated sustainability strategies into their political agendas in order to counteract the threats of climate change caused by the overuse of natural resources, high CO2 emissions, and other factors. The indicators for these strategies vary greatly from country to country (see Chap. 4: Sustainability - Challenges, Politics, Indicators).
These indicators need to be taken into account if we are to successfully implement a product or service within a specific context. A concept can only be successful when country-specific indicators are taken into account and the societal context is incorporated into the plan right from the start. The goal is to develop services that support national sustainability targets in production and consumption systems (see Chap. 5: Managing Sustainable Development).
When it comes to companies, these changes can simply be introduced in the form of services or products. In the end, it is the users who decide on the success or failure of innovative solutions by either integrating them into their daily lives or ignoring them. Solutions will only be integrated into users' lives when their role within the social framework remains unchallenged by behavioural transformations caused by use of the solution. In order for users to be able to adopt innovations, sustainable development must take place simultaneously on many different levels. These multi-levelled transitions allow for the transformation of society as a whole. Designers can act as agents of change by providing the needed innovations (see Chap. 6: Transition Requires Change Agents for Sustainability).
If we are to develop suitable solutions and new approaches, the real needs have to be analysed at the beginning of the development process. New physical products, which frequently result in auxiliary products, are often developed without taking into account the overall context, whereas the development of service-orientated solutions is ignored. A physical product is not absolutely necessary. A service (which is naturally dependent on physical products) can usually fulfil the need just as well - or perhaps even better and at a lower cost – while using fewer or no resources (see Chap. 7: Needs & Services - An Approach). There are a variety of possible approaches to integrate sustainability into the design process (see Chap. 8: Design Process).
Precisely which solution is "most or more sustainable" (this is dependent on the defined targets and the indicators used) is often not immediately obvious, and we must turn to a set of methods for a transparent and tangible assessment (see Chap. 9: Sustainability Assessment in Design - Overview and Integration of Methods).
A reduction in working hours is being considered to tackle issues associated with ecological sustainability, social equity and enhanced life satisfaction - a so-called triple dividend. With respect to an environmental dividend, the authors analyse the time use rebound effects of reducing working time. They explore how an increase in leisure time triggers a rearrangement of time and expenditure budgets, and thus the use of resources in private households. Does it hold true that time-intensive activities replace resource-intensive consumption when people have more discretionary time at their disposal? This study on environmental issues is complemented by introducing the parameters of voluntary social engagement and individual life satisfaction as potential co-benefits of rebound effects. In order to analyse the first dividend, a mixed methods approach is adopted, enabling two models of time use rebound effects to be applied. First, semi-standardised interviews reveal that environmentally ambiguous substitutions of activities occur following a reduction in working hours. Second, estimates for Germany from national surveys on time use and expenditure show composition effects of gains in leisure time and income loss. For the latter, we estimate the marginal propensity to consume and the marginal propensity to time use. The results show that time savings due to a reduction in working time trigger relevant rebound effects in terms of resource use. However, both the qualitative and quantitative findings put the rebound effects following a reduction in working time into perspective. Time use rebound effects lead to increased voluntary social engagement and greater life satisfaction, the second and third dividends.
The European Horizon 2020-project COMBI ("Calculating and Operationalising the Multiple Benefits of Energy Efficiency in Europe") aims at estimating the energy and non-energy impacts that a realisation of the EU energy efficiency potential would have in the year 2030. The project goal is to cover the most important technical potentials identified for the EU27 by 2030 and to come up with consistent estimates for the most relevant impacts: air pollution (and its effects on human health, eco-systems/crops, buildings), social welfare (including disposable income, comfort, health and productivity), biotic and abiotic resources, the energy system and energy security and the macro economy (employment, economic growth and the public budget). This paper describes the overall project research design, envisaged methodologies, the most critical methodological challenges with such an ex-ante evaluation and with aggregating the multiple impacts. The project collects data for a set of 30 energy efficiency improvement actions grouped by energy services covering all sectors and EU countries. Based on this, multiple impacts will be quantified with separate methodological approaches, following methods used in the respective literature and developing them where necessary. The paper outlines the approaches taken by COMBI: socio-economic modelling for air pollution and social welfare, resource modelling for biotic/abiotic and economically unused resources, General Equilibrium modelling for long-run macroeconomic effects and other models for short-run effects, and the LEAP model for energy system modelling. Finally, impacts will be aggregated, where possible in monetary terms. Specific challenges of this step include double-counting issues, metrics, within and cross-country/regional variability of effects and context-specificity.
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
To contribute to a better understanding of consumer food leftovers and to facilitate their reduction in out-of-home settings, our study analyzes the effects of two common intervention strategies for reducing leftovers in a holistic behavioral model. Based on a quasi-experimental baseline-intervention design, we analyzed how the display of information posters and the reduction of portion sizes take an effect on personal, social and environmental determinants in a structural equation model. Applying data from online surveys and observations among 880 guests (503 baseline, 377 intervention) during two weeks in a university canteen, the suggested model allows to assign effects from the two interventions on plate leftovers to specific changes in behavioral determinants. Portion size reductions for target dishes are found to relate to lower levels of plate waste based on conscious perception, represented in smaller portion size ratings. Effects from seeing information posters are found to base on changed personal attitudes, subjective norms and perceived behavioral control. However, depending on how an individual reacts to the information (by only making an effort to finish all food or by making an effort and additionally choosing a different dish in the canteen) there are opposite effects on these determinants and consequently also on plate leftovers. Overall, the differentiated results on intervention effects strongly support the benefits of more holistic and in-depth analyses of interventions to reduce plate leftovers and therefore to contribute to more sustainable food consumption in out-of-home settings.
What leads to lunch : how social practices impact (non-)sustainable food consumption / eating habits
(2017)
The field of nutrition will face numerous challenges in coming decades; these arise from global consumption patterns and lead to a high use of resources. Actors in the catering sector face difficulties in promoting their solutions for a more sustainable situation in their field, one of them being the lack of acceptance from consumers. We must ask the question of how to influence consumer behavior and bring forth a transition towards more sustainable food consumption. This paper presents results of a qualitative assessment of eating practices. A group of ten consumers participated in problem-centered interviews and provided data on their eating-out behavior over the course of two weeks. Using the theoretical approach of practice theory, the data gathered in this study were used to form an understanding of the practice of eating out with a focus on the daily routines that influence consumer choices. The results indicate that the practice of eating out is highly dependent on external factors. Busy lifestyles, mobility routines and a perceived lack of time prompt the decision to eat out. Consumers consciously do so to save time and effort and to streamline their schedules. Mobility seems to be an important driver for eating out. Participants try to limit the ways they undertake eating out yet often stop for a meal in-between appointments spontaneously. Findings suggest that nutrition knowledge and sustainable mindsets have little influence on the eating decisions away from home: Participants show a high level of distrust towards quality claims and put their health concerns aside eating out. We can conclude that the act of eating out is strongly influenced by daily routines and those practices that precede or succeed it. Changes in work and mobility patterns are very likely to have an impact on the way consumers eat away from home.
The circle is a ubiquitous metaphor in the current scientific and political debate on possible strategies for coping with the changes brought by the so-called "Anthropocene". Terms such as "recycling", "upcycling", "downcycling", "life cycle" or "circular economy" all refer to the same geometric shape, which in turn can be found in numerous diagrams illustrating the respective design approaches and political strategies. But how does the circle shape the way we think and act as designers? Is it an appropriate metaphor to guide us to feasible actions, or is its degree of simplification too far removed from reality? In this article we look at the circular economy as a designed model, and question the circle as a communication tool for the cultural project of sustainability. As the circle may carry the risk of an oversimplified, unattainable, even disillusioning ideal, we discuss various alternative images and forms for their potential to become metaphors of alternative models. The hole, the plate, the pasture, the wheel, the mill wheel, the hamster wheel, the vortex, the double helix, the spider web and the rhizome - as metaphors, they each open up different perspectives and approaches to reality, they each construct different relationships and dependencies between nature and culture. The aim of this article is less about postulating the end of the circle as a metaphor in the sustainability debate, as it is about to fathom the circle's ends as a metaphorical tool. In other words, when does the metaphor of the circle become too abstract? As designers we can say that falling in love with a form right at the beginning of a design process can be rather limiting, as hardly any alternatives will be considered, and all further decisions are subordinated to achieving the desired shape. Therefore, we would like to emphasise the contingency of the circular economy as a model. We would like to welcome the thought that the circle has an "end".