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Our perception of design is changing, for design today is no longer concerned only with aesthetics. Now the key factors are interdisciplinary competence and approaches to problem solving. Both politicians as well as businesses recognise design's hybridity and increasingly implement it as a driver of sustainable development (see Chap. 2: Design as a Key Management Factor for Sustainability).
But what exactly does "sustainability" mean? What does it mean in this specific context? People must make use of natural resources to meet their basic needs. In this process, resources are transferred into commercial circulation and usually transformed into products with a particular function. Yet the environment is limited and humanity uses more resources than the Earth can sustainably provide. It is time to rethink and generate the same usage while consuming fewer resources (see Chap. 3: Environmental Space - Challenging Transitions).
Most countries have incorporated sustainability strategies into their political agendas in order to counteract the threats of climate change caused by the overuse of natural resources, high CO2 emissions, and other factors. The indicators for these strategies vary greatly from country to country (see Chap. 4: Sustainability - Challenges, Politics, Indicators).
These indicators need to be taken into account if we are to successfully implement a product or service within a specific context. A concept can only be successful when country-specific indicators are taken into account and the societal context is incorporated into the plan right from the start. The goal is to develop services that support national sustainability targets in production and consumption systems (see Chap. 5: Managing Sustainable Development).
When it comes to companies, these changes can simply be introduced in the form of services or products. In the end, it is the users who decide on the success or failure of innovative solutions by either integrating them into their daily lives or ignoring them. Solutions will only be integrated into users' lives when their role within the social framework remains unchallenged by behavioural transformations caused by use of the solution. In order for users to be able to adopt innovations, sustainable development must take place simultaneously on many different levels. These multi-levelled transitions allow for the transformation of society as a whole. Designers can act as agents of change by providing the needed innovations (see Chap. 6: Transition Requires Change Agents for Sustainability).
If we are to develop suitable solutions and new approaches, the real needs have to be analysed at the beginning of the development process. New physical products, which frequently result in auxiliary products, are often developed without taking into account the overall context, whereas the development of service-orientated solutions is ignored. A physical product is not absolutely necessary. A service (which is naturally dependent on physical products) can usually fulfil the need just as well - or perhaps even better and at a lower cost – while using fewer or no resources (see Chap. 7: Needs & Services - An Approach). There are a variety of possible approaches to integrate sustainability into the design process (see Chap. 8: Design Process).
Precisely which solution is "most or more sustainable" (this is dependent on the defined targets and the indicators used) is often not immediately obvious, and we must turn to a set of methods for a transparent and tangible assessment (see Chap. 9: Sustainability Assessment in Design - Overview and Integration of Methods).
A reduction in working hours is being considered to tackle issues associated with ecological sustainability, social equity and enhanced life satisfaction - a so-called triple dividend. With respect to an environmental dividend, the authors analyse the time use rebound effects of reducing working time. They explore how an increase in leisure time triggers a rearrangement of time and expenditure budgets, and thus the use of resources in private households. Does it hold true that time-intensive activities replace resource-intensive consumption when people have more discretionary time at their disposal? This study on environmental issues is complemented by introducing the parameters of voluntary social engagement and individual life satisfaction as potential co-benefits of rebound effects. In order to analyse the first dividend, a mixed methods approach is adopted, enabling two models of time use rebound effects to be applied. First, semi-standardised interviews reveal that environmentally ambiguous substitutions of activities occur following a reduction in working hours. Second, estimates for Germany from national surveys on time use and expenditure show composition effects of gains in leisure time and income loss. For the latter, we estimate the marginal propensity to consume and the marginal propensity to time use. The results show that time savings due to a reduction in working time trigger relevant rebound effects in terms of resource use. However, both the qualitative and quantitative findings put the rebound effects following a reduction in working time into perspective. Time use rebound effects lead to increased voluntary social engagement and greater life satisfaction, the second and third dividends.
Die Transformationsprozesse hin zu einer nachhaltigen Entwicklung sind komplex.
Wie kann Wissenschaft dazu beitragen, dass neue Lösungen und Ideen in der Praxis zu Veränderung führen? Dieser Frage gehen die Autorinnen und Autoren am Beispiel der Gebäudeenergiewende nach. Eine transformative Forschung, die den neutralen Beobachterposten verlässt, braucht entsprechende Konzepte und Methoden: Wie kann Wissen aus unterschiedlichen Disziplinen und aus der Praxis integriert werden, um komplexe Sachverhalte und Zusammenhänge zu erklären und zu verstehen? Welche Rolle spielen komplexe (agentenbasierte) Modelle und Experimente dabei? Wie sieht der Methodenmix einer transformativen Wissenschaft aus, die Akteure bei Transformationsprozessen aktiv unterstützt? Illustriert werden diese Fragen am Beispiel des vom BMBF geförderten Forschungsprojektes "EnerTransRuhr".
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
Footprint calculators are efficient tools to monitor the environmental impact of private consumption. We present the results of an analysis of data entered into an online Material Footprint calculator undertaken to identify the socioeconomic drivers of the Material Footprint in different areas of consumption, from housing to holidaymaking. We developed regression models to reveal (1) the impact of socioeconomic characteristics on Material Footprints of private households and (2) correlations between the components of Material Footprints for different arrays of consumption. Our results show that an increasing Material Footprint in one array of consumption comes with an increasing Material Footprint in all other arrays, with the exception of housing and holidaymaking. The socioeconomic characteristics of users have a significant impact on their Material Footprints. However, this impact varies by the array of consumption. Households only exhibit generally bigger Material Footprints as a result of higher incomes and larger dwellings. We conclude that indicators which strive to monitor resource efficiency should survey disaggregated data in order to classify the resource use to different population groups and arrays of consumption.
Green Information Systems in general, and footprint calculators in particular, are promising feedback tools to assist people in adopting sustainable behaviour. Therefore, a Material Footprint model for use in an online footprint calculator was developed by identifying the most important predictors of the Material Footprint of the calculator's users. By means of statistical learning, the analysis revealed that 22 of the 95 predictors identified accounted for 74% of the variance in Material Footprints. Ten predictors out of the 95, mainly from the mobility domain, were capable of showing a prediction accuracy of 61%. The authors conclude that 22 predictors from the areas of mobility, housing and nutrition, as well as sociodemographic information, accurately predict a person's Material Footprint. The short and concise Material Footprint model may help developers and researchers to enhance their information systems with additional items while ensuring the data quality of such applications.
In contrast to the original investigation by William Stanley Jevons, compensations of energy savings due to improved energy efficiency are mostly analyzed by providing energy consumption or greenhouse gas emissions. In support of a sustainable resource management, this paper analyzes so-called rebound effects based on resource use. Material flows and associated expenditures by households allow for calculating resource intensities and marginal propensities to consume. Marginal propensities to consume are estimated from data of the German Socio-Economic Panel (SOEP) in order to account for indirect rebound effects for food, housing and mobility. Resource intensities are estimated in terms of total material requirements per household final consumption expenditures along the Classification of Individual Consumption according to Purpose (COICOP). Eventually, rebound effects are indicated on the basis of published saving scenarios in resource and energy demand for Germany. In sum, compensations due to rebound effects are lowest for food while the highest compensations are induced for mobility. This is foremost the result of a relatively high resource intensity of food and a relatively low resource intensity in mobility. Findings are provided by giving various propensity scenarios in order to cope with income differences in Germany. The author concludes that policies on resource conservation need to reconsider rebound effects under the aspect of social heterogeneity.