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Ökologische Krisen, wachsende Ungleichheit oder gesellschaftliche Destabilisierung - die Grenzen des aktuellen ökonomischen Entwicklungsmodells läuten eine Umbruchphase ein. Wissenschaft kann darin die Rolle einer Impulsgeberin spielen - wenn sie sich der Gesellschaft zuwendet und ihre gesellschaftliche Verantwortung
ernst nimmt.
Während die Politik Anreize für eine gesellschaftsorientierte Forschung setzt, vernetzen sich Studierende, Hochschulmitarbeiter und Akteure der Zivilgesellschaft zugunsten einer Lehre, die sich dem Leitbild der nachhaltigen Entwicklung verpflichtet fühlt. Die Kombination beider Mechanismen ist am vielversprechendsten, wenn es darum geht, Wissenschaft zu transformieren.
The current momentum in the electrification of the car fuels hope for a transition in mobility. However, electric vehicles have failed before and it is thus asked: What is the potential of e-mobility developing as a sustainable system innovation? In order to deal with this challenge analytically, a theoretical framework is developed: the concepts of transformative capacity of a new technology (do electric vehicles trigger "social" innovations, e.g. new business models or use patterns?) and system adaptability (how stable is the mobility regime?) are introduced and the issue of sustainability is discussed. This framework will be explored for the German innovation system for e-mobility. It can be shown that electric cars will only be successful when part of a system innovation and that the German innovation system is dominated by regime actors and thus potentially used as a way to fend off more substantial change.
"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.
Questions regarding the societal impact of research, how to reach impact and what is needed to stabilize the effects are rising from various sides. Societal impact is seen as part of a social contract that exists between science and society. This entails that research must address pressing social issues which in turn implies a number of core challenges such as gathering evidence or the creation of actionable knowledge. The transdisciplinary research approach "real-world laboratory" is discussed as possible way to address and to overcome some of the challenges. A "real-world laboratory" currently being established in the city of Wuppertal serves as case study, linking conceptual and empirical investigations.