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This thesis justifies and develops a sustainable level of Lifestyle Material Footprint (LMF) as a benchmark for designing sustainable lifestyles. It shows the application of the benchmark in a Household-level Sustainability Transition method and presents a framework for inspiring design solutions towards a Design for One Planet (Df1P).
The thesis shows how the Material Input per unit of Service (MIPS) concept has developed from product orientation to the application to household consumption and from technically-focused measurement into an integral part of methods for designing one-planet lifestyles and supporting solutions. This provides both an advanced application of the concept and its opening to new purposes and users.
The core of the thesis is the suggestion of a sustainable material footprint benchmark of 8 tonnes per person per year as a resource cap target for household consumption in Finland, an 80% (factor 5) reduction from present average. The 8 tonnes benchmark opens the possibility for a target-oriented, planned reduction of LMFs by target-setting, experimenting and up-scaling of sustainable solutions. The method enabled the participating households to perform footprint reductions of 26–54% during the one-month experiment phase. Notable footprint reductions are thus possible even in the short term, which is an important message to other households and other actors in society. Calculating households' LMFs makes visible the structures underlying household consumption and the need for change not only in household consumption but also in the supply of products, services and infrastructure, and thus systemic changes initiated by others than households.
The orientation framework of Df1P suggests measures that could be promoted by means of design, and structures them in a matrix incorporating priority action areas in the fields of housing, nutrition and mobility, and the domains of product design, service design, infrastructure planning and communication design. Mainstreaming sustainable lifestyles will potentially require a new design culture, but at least significant efforts in product design, service design and infrastructure planning as well as in making sustainable solutions attractive to consumers and disrupting existing routines. The more technology and infrastructure can be integrated into this change, the more space will be left for individual diversity in achieving sustainable household consumption. The orientation framework could provide a first step towards Df1P practice by inspiring designers to integrate the recognition of the planetary boundaries into their work.
The paper presents a case study of applying crowdsourcing to library deliveries. The trial was conducted in the city of Jyväskylä in Finland as part of the Resource Wise Communities program funded by The Finnish Innovation Fund Sitra. The city has a population of 120 000 inhabitants and is facing the shut-down of half of the public libraries in order to adapt its economy to lowered revenues and compulsory cost savings. The assumption was that the level of service for customers not able to settle for e-books would be lowered and/or customers would have to travel longer distances. However, a research pilot was carried out where - instead of lowering the level of service in the area - books and other library media were delivered to customers' homes by utilizing a novel crowdsourced delivery service called PiggyBaggy.
Crowdsourced delivery means that citizens deliver goods to each other along their way. Ideally, the deliveries would be made with minimal detour, along the way, thus maximizing the reduction in natural resource use and related environmental impacts from the transport. However, the transport fuel forms only one part of the overall footprint and in practice rebound effects such as drivers travelling longer distances motivated by monetary compensation, can reduce the targeted environmental improvement.
The objective of our study was to investigate whether an existing consumer service, in this case the library public service, can adopt crowdsourced deliveries quickly from scratch, and to whether consumers participate in the deliveries in a way that has real sustainability benefits. Despite prevailing regulative challenges, the study found that existing library deliveries can be successfully crowdsourced. Each crowdsourced delivery reduced an average of 1.6 kilometers driven by car, despite 80 percent of the deliveries being made within less than a five-kilometer distance. Mobility related footprint reduction potential for Finland is also estimated.