The need for a transition towards a circular economy (CE) is evident, as the current economic model is based on the exploitation of far more resources than the planet can replenish sustainably. A significant part of this economic transition is the inception of new, CE-oriented startups and business activities. While business model frameworks (BMF), such as the Business Model Canvas (BMC), were at the center of discussions about structuring business ideas in the beginning of the millennium, the conversation must now shift towards circular BMFs (CBMF). This paper follows the Design Research Methodology (DRM) for an empirical approach to devising a novel CBMF, including expert interviews as well as a first application of the framework with a startup. Throughout this process, a new and innovative tool called Circular Business Framework (CBF) was created and tested based on CE principles.
Businesses like Airbnb have shown that a successful circular economy (CE) business can operate exclusively online. Although online communication and web appearance attributes have been subject to academic research given accelerated digitization, there is still a lack of knowledge about online attributes and their role in facilitating CE. We close the portrayed knowledge gap by conducting a discrete-choice experiment with best to worst scaling and focusing on the effect of CE experience on the perception of a CE website by ranking nine online attributes, grouped in three subsets. We therefore contribute by identifying online attributes that are perceived as favorable for CE businesses and detect how participation in CE activities affects the perception of these attributes. We find that third-party associated online attributes (e.g., user reviews or third-party guarantees) rank significantly higher throughout CE consumption patterns of the sample, being always amongst the top three attributes. This novel finding on online preferences opens a new direction for further research, as well as allows practitioners to optimize online operations accordingly. Furthermore, we find that users without prior touchpoints with CE have a higher need for information about the business model as compared to CE active users who are more interested in community related attributes.
We conducted a random allocation experiment at fashion week in Berlin in 2017, testing how face-to-face (f2f) communication affects sales of a fashion start-up focusing on second-hand. The experiment revealed that 11% of guests of an f2f event afterwards turned paying customers with an average basket size 11.8% higher than the overall sales event average. We add insights to research on entrepreneurial practice as well as on offline operations in the context of circular consumption in fashion, exposing the leveraging effect of f2f communication for customer acquisition and revenue of start-ups in the field of sustainable fashion.
Addressing food waste prevention is one target of the Sustainable Development Goals (SDGs) and a major task for the UN Environmental Programme and the European Commission. It is promising in terms of its environmental saving potential. However, it also leads to consumers being able to save money, which they then are likely to spend, thus again causing a negative environmental impact. This dimension of the so-called indirect rebound effect, which prevents the desired ecological benefits from being achieved, is investigated in this paper. By using a single-region environmentally extended input-output model from a production perspective, the indirect rebound effects from food waste prevention in Germany are analysed. Any political action needs to consider not only a differentiation in income class, but also alternative concepts such as the principles of sufficiency in order to achieve all ecological benefits and specifically the third target of SDG 12.
Each year, approximately one-third of the food produced for human consumption is lost or wasted worldwide. The waste of resources used for this food has significant environmental impacts in terms of land and water use as well as greenhouse gas emissions. Consequently, one of the targets of the UN sustainable development goals is to halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains by 2030. However, sufficient knowledge about the suitability of instruments for food waste prevention is still lacking. The purpose of this paper is therefore threefold: first, it outlines the generation and causes of food losses and waste. Second, it discusses good practices from different countries, such as laws to reduce food waste, voluntary agreements, awareness campaigns and results from behavioural economics. Finally, based on these findings, this paper identifies barriers to as well as requirements for the implementation of effective and efficient instruments.
Digital platforms may yield a host of advantages in putting circular economy into effect. This paper analyses the related chances and discusses requirements of digital platforms for the realization of a circular economy. It specifically points to potential solutions offered by digital platforms for existing barriers. From there it identifies issues that need specific attendance to create economically and ecologically functional platforms. Three economically relevant perspectives are discussed for this: a management perspective, a legislative perspective and a social/systems perspective.
A policy mix for resource efficiency in the EU : key instruments, challenges and research needs
(2019)
Against the background of an often wasteful use of natural resources, the European Union has made resource efficiency a top policy priority. Policy formulation is, however, at a very early stage in many Member States, with often vague notions of what resource efficiency means, characterised by fragmented instruments and overlapping competencies. This paper develops a conceptual framework for defining, assessing and developing resource efficiency policy mixes. It argues that a mix of policies and instruments is best suited to overcoming the complex challenges of the 21st Century. Such a mix addresses multiple resource domains at a strategic, high level and contains interacting instruments targeting multiple actors, levels of governance and sectors and life-cycle stages of resource use. This paper looks at criteria for effective resource efficiency policy instruments, presents both an indicative policy mix across 9 policy domains and case studies (on environmental harmful subsidies, supply chain efficiency in food systems and product-service systems) and identifies key challenges to overcome trade-offs in instrument design, maximise synergies, reduce conflicts, promote coherence, coordinate activities and move from theory to practice. Research needs are discussed regarding who shall devise, implement, and coordinate such a policy mix, considering negotiating power, timing and complexity.
In this paper three approaches on transitions pathways are combined to study the role of agricultural nature conservation in the Dutch land use domain for achieving internationally agreed climate and biodiversity targets. The three perspectives used are the Multilevel Perspective (MLP), Initiative Based Learning (IBL) and Integrated Assessment Modelling (IAM). The analysis provides insights in how the combination of different research approaches can lead to more comprehensive policy advice on how agricultural nature conservation could help to achieve internationally agreed sustainability goals related to climate change and biodiversity. IAM shows under which conditions agricultural nature conservation could be consistent with European and global long-term goals regarding food security, biodiversity and climate. MLP provides insight into the extent in which agricultural nature conservation has affected or changed the existing nature and agricultural regimes. IBL, finally, reveals the challenges of encouraging agricultural nature conservation with policy measures. Our analysis shows that a combined perspective provides a deeper understanding of the underlying processes, reasons and motives of agricultural nature conservation, leading to more comprehensive policy recommendations.
The growing demand for timber, in particular for renewable energy, increases pressures on global forests and requires a robust monitoring system to ensure sustainability. This article takes a first step toward more systemic monitoring by asking how the global use of forests by EU consumers can be accounted for. Specifically, this article builds on and develops the method of global land use accounting to account for the EU-27's consumption of primary timber between 2002 and 2011 in terms of both volume and forest area. It assesses international trade flows for around 100 commodities and converts them into a volume of primary raw timber based on conversion values. Results reveal that both imports and exports increased over the assessed time period, with primary EU-27 timber estimated to be around 1 m3/cap in 2011. Gaps, uncertainty and a lack of harmonization regarding especially trade data and conversion values are key challenges to further improving the robustness of the method and reliability of results. Future research may focus on improving the method to address in particular recycled and recovered flows as well as the question of whether area or volume is the most appropriate metric for further development of a forest footprint indicator.
The growing demand for wood to meet EU renewable energy targets has increasingly come under scrutiny for potentially increasing EU import dependence and inducing land use change abroad, with associated impacts on the climate and biodiversity. This article builds on research accounting for levels of primary timber consumption - e.g., toward forest footprints - and developing reference values for benchmarking sustainability - e.g., toward land use targets - in order to improve systemic monitoring of timber and forest use. Specifically, it looks at future trends to assess how current EU policy may impact forests at an EU and global scale. Future demand scenarios are based on projections derived and adapted from the literature to depict developments under different scenario assumptions. Results reveal that by 2030, EU consumption levels on a per capita basis are estimated to be increasingly disproportionate compared to the rest of the world. EU consumption scenarios based on meeting around a 40% share of the EU renewable energy targets with timber would overshoot both the EU and global reference value range for sustainable supply capacities in 2030. Overall, findings support literature pointing to an increased risk of problem shifting relating to both how much and where timber needed for meeting renewable energy targets is sourced. It is argued that a sustainable level of timber consumption should be characterized by balance between supply (what the forest can provide on a sustainable basis) and demand (how much is used on a per capita basis, considering the concept of fair shares). To this end, future research should close data gaps, increase methodological robustness and address the socio-political legitimacy of the safe operating space concept towards targets in the future. A re-use of timber within the economy should be supported to increase supply options.