We conducted a random allocation experiment at fashion week in Berlin in 2017, testing how face-to-face (f2f) communication affects sales of a fashion start-up focusing on second-hand. The experiment revealed that 11% of guests of an f2f event afterwards turned paying customers with an average basket size 11.8% higher than the overall sales event average. We add insights to research on entrepreneurial practice as well as on offline operations in the context of circular consumption in fashion, exposing the leveraging effect of f2f communication for customer acquisition and revenue of start-ups in the field of sustainable fashion.
Each year, approximately one-third of the food produced for human consumption is lost or wasted worldwide. The waste of resources used for this food has significant environmental impacts in terms of land and water use as well as greenhouse gas emissions. Consequently, one of the targets of the UN sustainable development goals is to halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains by 2030. However, sufficient knowledge about the suitability of instruments for food waste prevention is still lacking. The purpose of this paper is therefore threefold: first, it outlines the generation and causes of food losses and waste. Second, it discusses good practices from different countries, such as laws to reduce food waste, voluntary agreements, awareness campaigns and results from behavioural economics. Finally, based on these findings, this paper identifies barriers to as well as requirements for the implementation of effective and efficient instruments.
The article introduces and exemplifies the approach of evidence-based narratives (EBN). The methodology is a product of co-design between policy-making and science, generating robust intelligence for evidence-based policy-making in the Directorate General for Research and Innovation of the European Commission (DG RTD) under the condition of high uncertainty and fragmented evidence. The EBN transdisciplinary approach tackles practical problems of future-oriented policy-making, in this case in the area of programming for research and innovation addressing the Grand Societal Challenge related to climate change and natural resources. Between 2013 and 2018, the EU-funded RECREATE project developed 20 EBNs in a co-development process between scientists and policy-makers. All EBNs are supported with evidence about the underlying innovation system applying the technological innovation systems (TIS) framework. Each TIS analysis features the innovation, its current state of market diffusion and a description of the innovation investment case. Indicators include potential future market sizes, effects on employment and environmental and social benefits. Based on the innovation and TIS function analyses, the EBNs offer policy recommendations. The article ends with a critical discussion of the EBN approach.
The contribution of the EU bioeconomy to sustainable development depends on how it is implemented. A high innovation potential is accompanied by considerable risks, in particular regarding the exacerbation of global land use conflicts. This article argues that a systemic monitoring system capable of connecting human-environment interactions and multiple scales of analysis in a dynamic way is needed to ensure that the EU bioeconomy transition meets overarching goals, like the Sustainable Development Goals. The monitoring should be centered around a dashboard of key indicators and targets covering environmental, economic, and social aspects of the bioeconomy. With a focus on the land dimension, this article examines the strengths and weakness of different economic, environmental and integrated models and methods for monitoring and forecasting the development of the EU bioeconomy. The state of research on key indicators and targets, as well as research needs to integrate these aspects into existing modeling approaches, are assessed. The article concludes with key criteria for a systemic bioeconomy monitoring system.
Renewable energy targets in the European Union (EU) have raised the demand for timber and are expected to increase dependence on imports. However, EU timber consumption levels are already disproportionally high compared to the rest of the world. The question is, how much timber is available for the EU to sustainably harvest and import, in particular considering sustainable forest management practices, a safe operating space for land-system change, and the global distribution of "common good" resources. This article approaches this question from a supply angle to develop a reference value range for the current as well as future sustainable supply of timber at the EU-27 and global levels. For current supply estimates, national-level data on forest area available for wood supply, productivity in that area, as well as the rate available for harvest were collected and aggregated into three potential supply scenarios. For future supply estimates, a safe operating space scenario halting land use change, a sensitivity analysis, and a literature review were performed. To provide both a comparison of global versus EU sustainable supply capacities and to develop a benchmark toward evaluating and comparing levels of consumption to sustainable supply capacities, per capita calculations were made. Results revealed that the per capita sustainable supply potential of EU forests is estimated to be around three times higher than the global average in 2050. Whether a global or EU reference value is more appropriate for EU policy orientation, considering both strengthened economic and cultural ties to the forest in forest-rich countries as well as the need to prevent problem shifting associated with exporting land demands abroad, is discussed. Further research is needed to strengthen and harmonize data, improve methods for modeling future scenarios and incorporate interdisciplinary and multi-stakeholder perspectives toward the development of robust and politically relevant reference values for sustainable consumption levels.
The growing demand for timber, in particular for renewable energy, increases pressures on global forests and requires a robust monitoring system to ensure sustainability. This article takes a first step toward more systemic monitoring by asking how the global use of forests by EU consumers can be accounted for. Specifically, this article builds on and develops the method of global land use accounting to account for the EU-27's consumption of primary timber between 2002 and 2011 in terms of both volume and forest area. It assesses international trade flows for around 100 commodities and converts them into a volume of primary raw timber based on conversion values. Results reveal that both imports and exports increased over the assessed time period, with primary EU-27 timber estimated to be around 1 m3/cap in 2011. Gaps, uncertainty and a lack of harmonization regarding especially trade data and conversion values are key challenges to further improving the robustness of the method and reliability of results. Future research may focus on improving the method to address in particular recycled and recovered flows as well as the question of whether area or volume is the most appropriate metric for further development of a forest footprint indicator.
The growing demand for wood to meet EU renewable energy targets has increasingly come under scrutiny for potentially increasing EU import dependence and inducing land use change abroad, with associated impacts on the climate and biodiversity. This article builds on research accounting for levels of primary timber consumption - e.g., toward forest footprints - and developing reference values for benchmarking sustainability - e.g., toward land use targets - in order to improve systemic monitoring of timber and forest use. Specifically, it looks at future trends to assess how current EU policy may impact forests at an EU and global scale. Future demand scenarios are based on projections derived and adapted from the literature to depict developments under different scenario assumptions. Results reveal that by 2030, EU consumption levels on a per capita basis are estimated to be increasingly disproportionate compared to the rest of the world. EU consumption scenarios based on meeting around a 40% share of the EU renewable energy targets with timber would overshoot both the EU and global reference value range for sustainable supply capacities in 2030. Overall, findings support literature pointing to an increased risk of problem shifting relating to both how much and where timber needed for meeting renewable energy targets is sourced. It is argued that a sustainable level of timber consumption should be characterized by balance between supply (what the forest can provide on a sustainable basis) and demand (how much is used on a per capita basis, considering the concept of fair shares). To this end, future research should close data gaps, increase methodological robustness and address the socio-political legitimacy of the safe operating space concept towards targets in the future. A re-use of timber within the economy should be supported to increase supply options.
Supply risks and environmental concerns drive the interest in critical raw material recycling in the European Union. Globally, waste electrical and electronic equipment (WEEE) is projected to increase by almost 40% until 2030. This waste stream can be a source of secondary raw materials. The determination of the economic feasibility of recycling and recovering specific materials is a data-intensive, time-consuming, and case-specific task. This study introduced a two-part evaluation scheme consisting of upper continental crust concentrations and raw material prices as a simple tool to indicate the potential and limitations of critical raw material recycling. It was applied to the case of light-emitting diodes (LED) lamps in the EU. A material flow analysis was conducted, and the projected waste amounts were analyzed using the new scheme. Indium, gallium, and the rare earth elements appeared in low concentrations and low absolute masses and showed only a small revenue potential. Precious metals represented the largest revenue share. Future research should confirm the validity and usefulness of the evaluation scheme.
Nowadays, high expectations are set for a digitally enabled circular economy (CE), to enhance resource efficiency. Tracing, tracking, and storing information is most important for this. In this paper, the application of Internet of Things (IoT) and Distributed Ledger Technology (Blockchain) are hence discussed by presenting the case of professional Electrical and Electronic Equipment (EEE) in Italy. Within the context of CE, prevention of electronic waste (WEEE) is extremely relevant as it is a fast-growing waste stream, and the products contain environmentally damaging substances as well as valuable and rare materials. The use of a proper combination of IoT and blockchain can help the producers to keep control on products until EEE end-of-life, while promoting CE strategies and supporting decision-making. Based on the outcomes of five interviews conducted in 2019 to companies of the EEE sector, potential improvements in the EEE end-of-use management are discussed. After providing the definition of requirements for both the technical solution and its testing are provided, three solution variations and the related business models are created and presented, as well as considerations on their environmental and economic impacts. The study shows how digital technologies can support the appropriate and circular management of EEE products and WEEE.
The need for a transition towards a circular economy (CE) is evident, as the current economic model is based on the exploitation of far more resources than the planet can replenish sustainably. A significant part of this economic transition is the inception of new, CE-oriented startups and business activities. While business model frameworks (BMF), such as the Business Model Canvas (BMC), were at the center of discussions about structuring business ideas in the beginning of the millennium, the conversation must now shift towards circular BMFs (CBMF). This paper follows the Design Research Methodology (DRM) for an empirical approach to devising a novel CBMF, including expert interviews as well as a first application of the framework with a startup. Throughout this process, a new and innovative tool called Circular Business Framework (CBF) was created and tested based on CE principles.