Refrigerators and freezers (subsumed under the term "cold appliances") are among the most widely used electrical appliances in the residential sector all around the world. Currently, about 1.4 billion domestic cold appliances worldwide use about 650 TWh electricity, which is 1.2 times Germany’s total electricity consumption, and cause CO2 emissions of 450 million tons of CO2eq.
Although the specific electricity consumption per volume of cold appliances has decreased during recent years due to technical progress and policy instruments like labelling and eco-design requirements, total worldwide energy consumption of these appliances is on the increase. Scenario calculations were carried out for 10 world regions by the Wuppertal Institute. Results show that about half of the energy consumption could be saved with the most energy-efficient appliances available today, and even higher savings will be possible with next generation technologies by 2030. According to the analysis, these savings are usually very cost-effective.
All these aspects are part of the new website "bigEE.net - Your guide to energy efficiency in buildings" which aims to provide information about technical options but also about policies to support the development of energy-efficient appliances.
To initiate and foster market transformation of energy-efficient appliances it is highly advisable for policymakers to generate appliances-specific policy packages. Since each regional market has its specificity (e.g. energy prices, typical appliance affecting the cost effectiveness of efficient appliances), the barriers for the market transformation of single product groups are also specific and need to be addressed by appropriate policies and measures. Elements of measures to build appropriate specific policy packages for refrigerators will be presented in the paper, and the refrigerator package from California (USA) demonstrates the successful implementation of a sector-specific package.
In addition to the expansion of renewable energies, the efficient use of energy is crucial in order to ensure energy transition successful. The Federal Government of Germany has therefore set itself clear objectives with the National Energy Efficiency Action Plan (NAPE), which aims to reduce the primary energy consumption in Germany - compared to 2008 levels - by 20 per cent until 2020, and by 50 per cent until 2050. In addition, greenhouse gas emissions should fall by 40 per cent compared to 1990.
To reach this goal, the German Federal Ministry of Economic Affairs and Energy (BMWi) inter alia launched the "National Top Runner Initiative (NTRI)" in January 2016. It is an important component and concerns private homes, as well as industry, retail and services.
The NTRI is intended to bring energy efficient and high-quality appliances (so called Top Runners) onto the market more quickly, thus accelerate market replacement. For this purpose, motivation, knowledge and competence in product-related energy efficiency is to be strengthened and expanded along the whole value chain - from the appliance manufacturer to the retailer and the consumer. Manufacturers are pushed to develop more efficient products and consumers get valuable information about Top-Runner products and how they can benefit. In this context, retailers are especially relevant as they act as "gatekeeper" between manufacturers and consumers. They play a key role in advancing an energy efficient production and consumption. They do not only select the products but they also have a direct contact to consumers and influence the purchase decision. In this paper, special emphasis will be put on the role of retailers and the efforts of the National Top Runner Initiative will be illustrated. Barriers and incentives to motivate this target group will be elaborated.
The overall objective of the web-based consumer information tool Euro-Topten is to promote the market transformation towards energy efficient products. Euro-Topten informs consumers about the most energy efficient products in various categories and thereby aims to directly influence the purchasing decisions of individuals or professional buyers.
Providers of internet-based information tools are confronted with the problem, that there is no bidirectional interaction with the users. Hence, it is difficult to evaluate if the specific needs of users are addressed, if and how the user processes this information and to what extent the information influences the user's decision making process.
To study these questions, a web-based survey was conducted in two consecutive rounds. In the first round the survey focused on the assessment of the information tool itself and the motivation for using the Euro-Topten websites. This survey was online on all active Euro-Topten partner websites from October to December 2012. In total, 1791 users completed the survey.
In the second round, a subset of the survey population was queried again. 1,043 participants agreed to take part in a more comprehensive follow up survey, 383 completed the second survey between May and July 2013. The second survey concentrated on the question how Euro-Topten has influenced the purchasing behaviour of the survey participants. This gave significant insights on how the information on the Euro-Topten websites has affected purchasing decisions of the surveyed users.
Based on a comparison of performance indicators of the most efficient products recommended on the Euro-Topten websites with performance indicators of a base case product available on the market, avoided energy demand could be estimated for those users, who bought products from the Euro-Topten list. Based on these results, two impacts of Euro-Topten could be estimated: The influence of Euro-Topten on purchasing decision of users and the associated reductions in energy demand and CO2-emissions.