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In the light of Germany's chosen path towards the energy transition, the regulatory framework has changed considerably. New players have succeeded in entering the market, and renewable energies have become increasingly competitive. Greater electrification of the transport and heating sectors will be needed in the future to achieve national climate targets. Against this background, Germany's big energy companies need to be sure that their sales will increase. However, they were unable to anticipate this development, and made strategic mistakes in the past. The development of sustainable business models in line with the energy transition failed to materialize. Now it is becoming increasingly clear that companies must create new business models to survive in the long term. These business models have to keep with the tradition, whilst meeting the needs of low-carbon power supplies. In this paper, we will examine the past and future challenges of the four energy companies and develop a proposal for evaluating sustainable business models. For this purpose, we use the multi-level perspective to categorize developments in the electricity market over the last 50 years, and then apply a multi-criteria analysis to derive five suitable business models from the results.
The energy system of Jordan is facing a rise in energy demand while at the same time having quite limited own conventional energy resources. Especially because of their high import dependency, Jordan is starting to change its energy system and puts a higher focus on renewable energy (like wind and solar) and energy efficiency.
In this short paper the authors discuss the transformation of energy companies in Germany and highlight the possibilities of energy efficiency services. Furthermore, they examinate the transferability to Jordan, based on the results of a questionnaire among Jordan energy experts. Due to the low level of research knowledge in the specific field, this is an exploratory research approach. The role, challenges and opportunities of Jordan's state-owned National Electric Power Company NEPCO have been highlighted.