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Food production is responsible for approximately 17% of Germany's greenhouse gas (GHG) emissions. After retail, out-of-home catering is the second largest food sales channel in Germany. A variety of means on both the supply and demand side are necessary to stimulate, facilitate and encourage a more sustainable development and minimise GHG emissions in this sector. Nudges are one of these. This paper's focus lies on the demand side. Set in real-world laboratories, we use a standardised empirical approach to compare different nudging interventions belonging to the area of physical environment and consumers’ choice making process. We compare the effects of the same intervention across different settings and the effect of different, sequential nudging interventions in the same setting. Data was collected in eight workplace and school cafeterias in Germany over two project iterations (2016/2017; 2019/2020). A similar intervention design was applied. Comparability was assured by a harmonised menu. The first project iteration revealed that only one nudge (top menu position, +22.5%) led to significant increases in sustainable food choices, while results from the second iteration showed that all nudge interventions (best counter position, +11.6%; top menu position, +6,9%; label plus information, +15.9%) positively influenced consumer choice. Possible explanations such as the stricter compliance to the experimental design in the cafeterias but also societal developments such as the appearance of the Fridays for Future movement are discussed. As results vary between specific locations and settings, our findings suggest that nudges need to be adjusted to situational conditions for achieving highest efficacy.
Nutrition is responsible for about 30% of global natural resource use. In order to limit the negative impact the nutritional sector has on the environment and on society, the consumption and processing of foodstuffs with assumed low negative impact is an important topic in the effort of sustainable development. In professional kitchens, clearly defined indicators assessing the impact of business activities are needed in this effort. The research and development in the NAHGAST project provides groundwork that could be of important assistance in this effort. Two versions of an assessment tool, with indicators of different complexity (NAHGAST Meal-Basic and NAHGAST Meal-Pro), were developed that can be used by kitchen professionals to determine the sustainability performance of their products - the offered meal. An informed selection of indicators, and a discussion of what processes and impacts this indicator relates to in the wider context, are essential and are discussed in this paper. Furthermore, in the selection of indicators for the purpose of our research certain criteria were considered simultaneously: (1) Communicability - What information an indicator can communicate and how comprehensible this information is for different actors; (2) Feasibility and data availability - Whether there is sufficient data for an indicator to be included and whether it is realistic for companies to integrate this indicator in their daily work practice; and (3) Scientific relevance - Whether the indicator is relevant for sustainability efforts on a larger scale and for related discussions in the scientific community. Insights related to these considerations are valuable for future developments in sustainability assessment in out-of-home gastronomy. The tool has been used to evaluate a number of dishes and results are deemed meaningful. However, assessments must not be understood as an accurate measurement but as an approximation of the sustainability of meals. At the level of individual indicators, they allow a detailed analysis and targeted optimization of recipes, while the aggregated results in the form of labels can be communicated well to customers. However, deficiencies and challenges, as discovered in the application phase of the project, demonstrate research gaps in the wider context. Finally, further steps for an integration of the tool in company processes and remaining options for companies to adjust the tool are discussed.
Immer mehr Menschen essen regelmäßig außer Haus, eine rasch verfügbare und flexible Ernährung gehört zu unserem modernen Lebensstil mittlerweile einfach dazu. Den Kundinnen und Kunden ist jedoch nicht nur diese Flexibilität wichtig, sondern zunehmend auch eine hohe ökologische und gesundheitliche Qualität der Angebote. Sie wünschen sich attraktive, genussreiche und zugleich nachhaltige Speisen. Und sie wollen darauf vertrauen können, dass ihr Essen entsprechend klar definierter ökologischer und sozialer Anforderungen hergestellt wurde.
Der Schlüssel dazu sind Innovationen im Speisenangebot, bei der Beschaffung, Zubereitung, Kennzeichnung - und bei den Darbietungsformen. Die über 50 Autorinnen und Autoren dieses Buches arbeiten alle in Wissenschaft und Praxis für eine nachhaltige Entwicklung des Ernährungssystems. Hier stellen sie die im Forschungsprojekt NAHGAST und weiteren Projekten erarbeiteten Ansätze für eine nachhaltige Transformation des Außer-Haus-Marktes zur Diskussion.
Das Buch "Nachhaltig außer Haus essen" ist im Rahmen des NAHGAST-Projektes entstanden und wurde vom Bundesministerium für Bildung und Forschung gefördert.
Innerhalb des Projektes NsB-Ress untersuchten Forscherinnen und Forscher eine Konsumform hinsichtlich seiner Ressourceneffizienz- und Diffusionspotenziale, die eine ressourcenschonendere und -effizientere Nutzung natürlicher Ressourcen verspricht. Das Credo: nutzen statt besitzen. Zum Zweck dieser Untersuchung machten sie eine Bestandsaufnahme der aktuell und zukünftig marktrelevanten NsB-Angebote, deren Ressourceneinsparpotenziale im Nachgang analysiert wurden. Durch diese Schritte sollen Erkenntnisse und Aussagen über den möglichen Ressourcenverbrauch und Reboundeffekte möglich werden. Weiterhin wurden Erfolgsfaktoren für die Diffusion von Angeboten identifiziert sowie Einsparpotenziale erschlossen, um auszuloten, wie NsB-Angebote frühzeitig ressourcenleicht gestaltet werden können. Am Ende des Projektes sollen Handlungsempfehlungen für relevante Akteure - also Politik, Wirtschaft sowie Verbraucherinnen und Verbraucher - generiert werden.
Das Projektteam zeichnet in der vorliegenden Broschüre ein differenziertes Bild, das sowohl ökologisch als auch sozial wünschenswerte und förderungswürdige NsB-Angebote aufzeigt, aber auch diejenigen benennt, die mit Reboundeffekten verbunden sein können und deshalb einer politischen Rahmensetzung bedürfen.
Food labels are able to support consumers in making more sustainable food choices in out-of-home consumption situations. Thereby, the effect of changing consumption behaviour depends on the format of food labels and on the information it provides. In order to assess the importance of the amount of information as well as the design of food labels displaying sustainability aspects, we test different formats of food labels using a best-worst choice design. So far, no research tested a variation of information depth while keeping label designs fixed. We find clear preferences across both dimensions. Results indicate that consumers regard labels with a higher information depth as more helpful in order to choose a sustainable meal. For the label design it became obvious that the slider-design is preferred over footprints and traffic light label design.