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Social business innovations
(2018)
This research project approached the emergence of social business innovations from the periphery, working towards the core: the first article features the representation of the concept of Social Business City, which was newly implemented by Wiesbaden in 2010. Here, social businesses are to be founded with the help of a network based on both public and private institutions. At the time of conducting the research, three such Social Business Cities existed: Wiesbaden (Germany), Fukuoka (Japan) and Pistoia (Italy); in 2016 Barcelona joined the list of Social Business Cities. The second article analyses the ways in which microfinance organisations that are based on the concept of social business according to Yunus differ from one another. Included in this research was Grameen Bank in Bangladesh, Social Business Women in Germany and Grameen America in the United States. Subsequently, a third article investigates the similarities and differences to be found between social businesses and charities. The research focuses on advantages and disadvantages on both sides and aims at answering the questions: which approach is appropriate under what circumstances and which aspects could be adopted by the other?
Finally, we investigated the various cooperation of the Grameen Group with global players such as Danone, Veolia and Intel in Bangladesh and the particular challenges which result therefrom.
This thesis justifies and develops a sustainable level of Lifestyle Material Footprint (LMF) as a benchmark for designing sustainable lifestyles. It shows the application of the benchmark in a Household-level Sustainability Transition method and presents a framework for inspiring design solutions towards a Design for One Planet (Df1P).
The thesis shows how the Material Input per unit of Service (MIPS) concept has developed from product orientation to the application to household consumption and from technically-focused measurement into an integral part of methods for designing one-planet lifestyles and supporting solutions. This provides both an advanced application of the concept and its opening to new purposes and users.
The core of the thesis is the suggestion of a sustainable material footprint benchmark of 8 tonnes per person per year as a resource cap target for household consumption in Finland, an 80% (factor 5) reduction from present average. The 8 tonnes benchmark opens the possibility for a target-oriented, planned reduction of LMFs by target-setting, experimenting and up-scaling of sustainable solutions. The method enabled the participating households to perform footprint reductions of 26–54% during the one-month experiment phase. Notable footprint reductions are thus possible even in the short term, which is an important message to other households and other actors in society. Calculating households' LMFs makes visible the structures underlying household consumption and the need for change not only in household consumption but also in the supply of products, services and infrastructure, and thus systemic changes initiated by others than households.
The orientation framework of Df1P suggests measures that could be promoted by means of design, and structures them in a matrix incorporating priority action areas in the fields of housing, nutrition and mobility, and the domains of product design, service design, infrastructure planning and communication design. Mainstreaming sustainable lifestyles will potentially require a new design culture, but at least significant efforts in product design, service design and infrastructure planning as well as in making sustainable solutions attractive to consumers and disrupting existing routines. The more technology and infrastructure can be integrated into this change, the more space will be left for individual diversity in achieving sustainable household consumption. The orientation framework could provide a first step towards Df1P practice by inspiring designers to integrate the recognition of the planetary boundaries into their work.
As part of this dissertation, a categorisation of the social costs of electricity supply is suggested. The following three main cost categories are differentiated: plant-level costs, system costs and external costs. Different types of costs are allocated to these categories and are examined and quantified (to the extent possible) for several power generation technologies. The limits of monetizing certain types of costs are also discussed. In a further step, and based on a large number of empirical studies, individual factors that have had a significant influence on the development of plant-level costs in the past, are identified and categorized. Finally, based on an online survey conducted among energy modellers, the dissertation examines to what extent the identified relevant types of costs and cost-influencing factors are taken into account in different types of energy models.
The author demonstrates that digital technologies and new mobility concepts can lead to a reduction of the automobiles in urban areas by a factor of 10. The book features two vivid case studies of such digital mobility concepts: TwoGo by SAP and smexx. The author proposes six prototypes of business models for "Shared Automobility Services". Janasz offers also the "Transformative Literacy" for designing sustainable urban mobility systems of the future. The author elaborates on the socio-political patterns of urban mobility by presenting the case of the City of Basel (Switzerland). He proposes the framework of "Integrated Sustainable Urban Mobility" to explain how to overcome car dependence in cities.