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Nutzen statt Besitzen : auf dem Weg zu einer ressourcenschonenden Konsumkultur ; eine Kurzstudie
(2012)
Es gibt einen neuen Trend, der nicht nur in Deutschland, sondern weltweit Einzug hält: Gemeinschaftlicher Konsum heißt er und umfasst so unterschiedliche Praktiken wie Wohnungstausch, Kleidertauschparties, Autogemeinschaften, Gemeinschaftsgärten, Tauschringe für Werkzeuge, Drucker oder DVDs und vieles andere mehr. Das Time Magazin hat diese neue Konsumform sogar zu einer der zehn großen Ideen erkoren, die die Welt verändern. Denn wenn man Dinge gemeinsam nutzt und weiterverwendet, kann dadurch der Ressourcenverbrauch erheblich gesenkt werden.
Anhand der drei Beispiele "Kleidertausch", "Werkzeugverleih" und "Chemieleasing" geht diese Kurzstudie der Frage nach, welche Potenziale zur Reduktion des Ressourcenverbrauchs im Konzept „Nutzen statt Besitzen“ enthalten sind und was getan werden muss, um diesen Konsumstil zu befördern.
The field of nutrition is facing numerous social, ecological and economic challenges in the coming decades. The food industry belongs to the most significant economic sectors worldwide and the increasing population of 9 billion in 2050 will cause a growing demand on food. So far, changing lifestyles, especially the global rising consumption of meat and dairy products are increasing environmental damage. Moreover our health and wellbeing are the direct result of healthy or unhealthy nourishment and influence follow-up indicators like individual and public health, the expense of the health sector and work productivity.
The material footprint is a tool to measure and optimize the resource consumption of both products and their ingredients and the production processes along the whole value chain. It covers the whole life cycle of the products, from the extraction of raw materials to the processing industry, distribution, consumption, recycling, and disposal. In order to decrease resource consumption to a level in line with the planetary boundaries, the material footprint of household consumption should achieve a level of six to eight tonnes per capita in a year by 2050. This means a reduction in natural resource consumption by a factor of 5 to 10 in Western European countries. In order to ensure a decent lifestyle for all people in 2050, also the material footprint of nutrition has to be reduced significantly by 2050.
The paper shows the relevance and role of nutrition in the overall material footprint of households on the basis of existing studies on the overall resource consumption caused by household consumption. Quantified meal and diet examples are given. It also discusses the causes of food waste and raises the question how a reduction of food waste is possible and can help decreasing the resource consumption in the food sector.
Purpose - The purpose of this paper is to summarize and discuss the results from the LIVING LAB design study, a project within the 7th Framework Programme of the European Union. The aim of this project was to develop the conceptual design of the LIVING LAB Research Infrastructure that will be used to research human interaction with, and stimulate the adoption of, sustainable, smart and healthy innovations around the home.
Design/methodology/approach - A LIVING LAB is a combined lab-/household system, analysing existing product-service-systems as well as technical and socioeconomic influences focused on the social needs of people, aiming at the development of integrated technical and social innovations and simultaneously promoting the conditions of sustainable development (highest resource efficiency, highest user orientation, etc.). This approach allows the development and testing of sustainable domestic technologies, while putting the user on centre stage.
Findings - As this paper discusses the design study, no actual findings can be presented here but the focus is on presenting the research approach.
Originality/value - The two elements (real homes and living laboratories) of this approach are what make the LIVING LAB research infrastructure unique. The research conducted in LIVING LAB will be innovative in several respects. First, it will contribute to market innovation by producing breakthroughs in sustainable domestic technologies that will be easy to install, user friendly and that meet environmental performance standards in real life. Second, research from LIVING LAB will contribute to innovation in practice by pioneering new forms of in-context, user-centred research, including long-term and cross-cultural research.
The article estimates the natural resource consumption due to nutrition from the supply and demand sides. Using the MIPS (Material Input per Service Unit) methodology, we analyzed the use of natural resources along the supply chains of three Italian foodstuffs: wheat, rice and orange-based products. These figures were then applied for evaluating the sustainability of diets in 13 European countries. The results outline which phases in food production are more natural resource demanding than others. We also observed different levels of sustainability in the European diets and the effect of different foodstuffs in the materials, water and air consumption.