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This article proposes a policy framework for analysing corporate governance toward sustainable development. The aim is to set up a framework for analysing market evolution toward sustainability. In the first section, the paper briefly refers to recent theories about both market and government failures that express scepticism about the way that framework conditions for market actors are set. For this reason, multi-layered governance structures seem advantageous if new solutions are to be developed in policy areas concerned with long-term change and stepwise internalisation of externalities. The paper introduces the principle of regulated self-regulation. With regard to corporate actors| interests, it presents recent insights from theories about the knowledge-based firm, where the creation of new knowledge is based on the absorption of societal views. The result is greater scope for the endogenous internalisation of externalities, which leads to a variety of new and different corporate strategies. Because governance has to set incentives for quite a diverse set of actors in their daily operations, the paper finally discusses innovation-inducing regulation. In both areas, regulated self-regulation and innovation-inducing regulation, corporate and political governance co-evolve. The paper concludes that these co-evolutionary mechanisms may assume some of the stabilising and orientating functions previously exercised by framing activities of the state. In such a view, the government's main function is to facilitate learning processes, thus departing from the state's function as known from welfare economics.
This paper examines the connection between globalisation, with its growth in world trade links, and certain ecological effects especially concerning "North-South" relations. Although world trade in the mid-nineties was significantly uncoupled from growth trends in the world economy, so that since then it has increased nearly three times faster than the global GDP, certain indicators of energy use and CO2 emissions have not developed proportionately to world trade; globalisation evidently does not lead to a situation where pressures on the environment are increasing to the same extent worldwide. This de-linking may, however, result in the kind of shifts that we examine here with reference to the material trade flows of the European Union. It will be shown that, in the course of globalisation, the countries of the EU have increasingly shifted environmental burdens on to the countries of the South, especially in the form of ecological rucksacks of imported raw materials, while at the same time reducing the pressure on their own domestic environment by extracting fewer material resources. Furthermore, goods whose production places intensive pressure on the environment (industrial emissions into the atmosphere and water, heavy metal emissions, etc.) have been increasingly imported from newly industrializing or developing countries. The greater covering of material requirements from foreign resources has served not so much the EU's internal consumption as its own production of export goods; this shows that the EU has an increasing share in the resource requirement of other economies. The paper concludes that it is absolutely necessary to consider the international dimension in any strategy for more productive use of resources in industrial countries. In the long term, the EU's resource use should also be reduced in absolute terms. This will also be necessary in order to reduce the pressure on the environment due to imports and exports.
Die "Ökonomie der Aufmerksamkeit" hat zur Herausbildung spezifischer Märkte für Kommunikations-, Media- und Marketingdienstleistungen geführt. Ein dynamisch wachsender Markt ist der Markt für Live-Kommunikation, der in dieser Arbeit vertiefend untersucht wird. Hierbei werden drei Fragen diskutiert:
1. Was sind die treibenden Faktoren und Trends der Live-Kommunikation?
2. Nach welchen Maßstäben werden Events, insbesondere im Bereich der Unternehmenskommunikation, beauftragt?
3. Welche Chancen bestehen in diesem Markt, Events für Nachhaltigkeit als Marktsegment zu etablieren und zu stärken? Bei der Beantwortung dieser Fragen werden aktuelle Trendstudien ausgewertet, aber auch auf Untersuchungen und Fallstudien zurückgegriffen, die im Rahmen des Projektes "Eventkultur und Nachhaltigkeit" durchgeführt wurden.
Die Autoren kommen zu dem Ergebnis, dass die Markt- und Trendstudien eine wichtige Orientierungsfunktion für die Eventwirtschaft haben. Aus der Perspektive eines kulturökonomischen Ansatzes wird kritisiert, dass diese Orientierungsfunktion auf Marken und Marketingtechniken beschränkt ist und der Einfluss der gesellschaftlichen Wertbildung auf die Marketingpraxis ausgeblendet bleibt. Nachhaltige Ziele und Inhalte werden mit den Mitteln des Event-Marketings erst vereinzelt vermittelt. Aus diesen ersten Aktivitäten kann aber ein neuer Kommunikationsmarkt entstehen, wenn seitens der Nachhaltigkeitsakteure eine Verständigung über Kriterien und Anforderungen an dieses Marketinginstrument erfolgt sowie der Symbolebene in der Nachhaltigkeitskommunikation eine stärkere Beachtung geschenkt wird. Informationsbündelung und symbolisches Management sind wichtige Ansatzpunkte, um in der Marketingpraxis von Unternehmen, öffentlichen Einrichtungen, Verbänden, NGOs und von Kommunikations- und Eventagenturen eine nachhaltige Eventkultur zu verankern.
In this brochure, WISIONS focuses on the significance of innovative strategies in the field of sustainable tourism. WISIONS presents projects from Tanzania, Germany, Ecuador, Switzerland and Ghana that have been successfully implemented, with the intention of further promoting the particular approaches used by these projects. Using a key number of internationally accepted criteria, the main consideration for the selection of the projects was energy and resource efficiency, but social aspects such as the inclusion of local population were also of relevance. The assessment of the projects also included the consideration of regional factors acknowledging different needs and potentials.
Objective of this study is to support the development of a Thematic Strategy for Sustainable Use and Management of Resources through the provision of background information, in particular "an estimate of materials and waste streams in the Community, including imports and exports" (Article 8 a 6th EAP) using the method of material flow accounting. It further presents first ideas on how the resource use pattern of the EU can be assessed with regards to priority setting for possible policy measures.
By referring to the concept of Industrial Metabolism, resources are defined in a broad sense, embracing the source and sink function of the natural environment, i.e. the provision of raw materials and land, and the absorption of residual materials (waste and emissions). Environmental impacts are associated not only with the extraction, harvesting and catching of raw materials but also with the subsequent production, use and disposal of products and goods. It is the total of environmental impacts associated with the entire life cycle of raw materials which has to be considered.
Three generic "management rules" for the sustainable use and management of renewable and non-renewable natural resources are presented and discussed which have been formulated by several political institutions based on scientific literature:
1. The use of renewable resources should not exceed their renewal and/or regeneration rates.
2. The use of non-renewable resources should not exceed the rate at which substitutes are developed (should be limited to levels at which they can either be replaced by physically or functionally equivalent renewable resources or at which consumption can be offset by increasing the productivity of renewable or non-renewable resources).
3. Outputs of substances to the environment (pollution) should not exceed the assimilative capacity of environmental media ("absorption capacities").
Policies for Sustainable Use and economy-wide Management of natural Resources (SUMR) throughout the production and consumption system are faced with environmental and socio-economic requirements and regulatory constraints. Based on empirical findings of ongoing trends of resource use, decoupling from economic growth, and transregional problem shifting, the paper outlines a potentially sustainable biophysical basis for production and consumption in the EU. It discusses the main challenges for the major resource groups, describing the specific and the common tasks with regard to biomass, fossil fuels, metals, non-metallic minerals. Adopting a medical metaphor, it suggests that policies for SUMR should follow a dual approach reflecting the long-term need for a main cure of the socio-industrial metabolism in form of a "conditioning" towards a more mature, resource efficient, and renewables based constitution on the one hand, and a fine tuning of selected material flows (e.g. for optimized recycling and control of hazardous compounds) on the other hand. Both strategies are deemed complementary and necessary to reduce environmental impacts and increase the utility of material use. Action required is exemplified with regard to the three pillars of SUMR, i.e. improved orientation, information and incentives.
In der heutigen Spaß- und Konsumgesellschaft gewinnen Events als Marketingstrategie zunehmend an Bedeutung. Damit Unternehmen überhaupt noch Aufmerksamkeit erhalten, werden immer aufwändigere Events veranstaltet. Umweltaspekte spielen dabei eine eher untergeordnete Rolle. Doch das muss nicht so sein.
Das Wuppertal Paper von Rainer Lucas und Sandra Kolberg stellt sich der Frage, wie im Bereich der Messewirtschaft und insbesondere im Messebau die Materialeffizienz erhöht werden kann. Angesichts der kurzen Nutzungsdauer vieler Messestände und ihrer Ausstattungen konzentriert sich das Paper auf das Thema Produktdauerverlängerung. Die hiermit verbundenen Strategien werden zunächst auf ihre mögliche Anwendbarkeit in der Messewirtschaft überprüft. Danach wird es praktisch. Innovative Vorschläge und Konzepte für den Messestandbau, die Standausstattungen und neue Beratungs- und Informationsangebote werden vorgestellt. Hierbei wird deutlich: Bereits bei der Planung des Messestandes sollte auf die Recyclingfähigkeit der verwendeten Materialien geachtet werden. Das Produkt-Design bestimmt im Wesentlichen die Möglichkeiten einer Mehrfachnutzung und einer sinnvollen Nach- und Weiternutzung. Die Arbeit zeigt abschließend unter Beachtung der ökonomischen Rahmenbedingungen auf, welche Innovationspotenziale noch erschlossen werden können. Die vielen aufgeführten Beispiele belegen aber auch: in der Branche wird zunehmend erkannt, dass Materialeffizienz und Produktdauerverlängerung aufgrund der hohen Rohstoffpreise zu einem Wettbewerbsfaktor werden.
The paper reviews the current knowledge on the use of biomass for non-food purposes, critically discusses its environmental sustainability implications, and describes the needs for further research, thus enabling a more balanced policy approach. The life-cylce wide impacts of the use of biomass for energy and material purposes derived from either direct crop harvest or residuals indicate that biomass based substitutes have a different, not always superior environmental performance than comparable fossil based products. Cascading use, i.e. when biomass is used for material products first and the energy content is recovered from the end-of-life products, tends to provide a higher environmental benefit than primary use as fuel. Due to limited global land resources, non-food biomass may only substitute for a certain share of non-renewables. If the demand for non-food biomass, especially fuel crops and its derivates, continues to grow this will inevitably lead to an expansion of global arable land at the expense of natural ecosystems such as savannas and tropical rain forests. Whereas the current aspirations and incentives to increase the use of non-food biomass are intended to counteract climate change and environmental degradation, they are thus bound to a high risk of problem shifting and may even lead to a global deterioration of the environment. Although the "balanced approach" of the European Union's biomass strategy may be deemed a good principle, the concrete targets and implementation measures in the Union and countries like Germany should be revisited. Likewise, countries like Brazil and Indonesia may revisit their strategies to use their natural resources for export or domestic purposes. Further research is needed to optimize the use of biomass within and between regions.