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Das Fortschreiten des Klimawandels und die Schädigung der Ökosysteme machen deutlich, dass die seit Jahrzehnten international geforderte nachhaltige Entwicklung zu den wichtigsten Herausforderungen gehören.
Um die von den Vereinten Nationen in der Agenda 2030 festgeschriebenen Nachhaltigkeitsziele, den sogenannten Sustainable Development Goals (SDGs), zu erreichen, sind alle relevanten Akteurinnen und Akteure - die Politik, die Wirtschaft sowie jede und jeder Einzelne - gefragt.
Eine nachhaltige Entwicklung, die zugleich Umweltschonung, stabile wirtschaftliche und gesellschaftliche Entwicklung sowie soziale Gerechtigkeit berücksichtigt, beruht damit auf der Kompetenz oder auch der "Literacy" der Einzelnen, für sich und im Kollektiv nachhaltiges Handeln auszuüben und im gegenseitigen Miteinander fördern zu können. Doch welche Fähigkeiten sind notwendig, um nachhaltig Handeln zu können? Welche Fähigkeiten brauchen insbesondere Konsumentinnen und Konsumenten, um ihre Produktions- und Konsummuster nachhaltiger (mit-)gestalten zu können?
Antworten darauf liefert die "Literacy für nachhaltigen Konsum", die in dem vorliegenden Diskussionspapier entwickelt und vorgestellt wird.
Applying the material-based approach to Central and Eastern European Countries : the case of Poland
(1999)
The need for recycling obsolete mobile phones has significantly increased with their rapidly growing worldwide production and distribution. Return and recycling rates are quite low; people tend to keep old, unused phones at home instead of returning them for recycling or further use because of a lack of knowledge and acceptance of return programmes. Thus far, individual use and recycling behavior has not shown any trend towards more sustainable patterns. Consequently, an increased awareness is needed for the high environmental and social impact throughout the whole value chain of a mobile phone - there is simply a lack of information and knowledge regarding sustainability issues around the mobile phone. A teaching material was therefore developed in a German research project, based on the concept of the ecological rucksack, presenting comprehensive information about the value chain of a mobile phone. Its application in different schools led to an increased awareness and interest among pupils for the connection between sustainability, resources and mobile phones. Based on these research results, this paper analyses young people’s knowledge of sustainability issues linked to their mobile phones and their acceptance of more sustainable behavioral patterns regarding their mobile, including return and recycling programmes.
This article analyses drivers and barriers to returning and recycling mobile phones and their consideration in existing communication and collection campaigns.
This is an important issue based on the fact that the mobile phone market is growing rapidly. In 2015 there are nearly 7 billion global mobile cellular subscriptions. This means that, at least theoretically, everyone in the world has access to mobile communication services (ITU 2015). However, the production of mobile phones is linked to an increasing use of natural resources: the "ecological rucksack" of a mobile phone is equal to about 75 kg of resources (Nordmann et al. 2015); while the global recycling rate of mobile phones is under 10 per cent (Nokia 2008, Tanskanen 2012).
In order to adress this issue, the main factors that influence return and recycling behaviour (focussing on mobile phones) will be discussed in chapter 2 of this article. The theoretical analysis is based on the norm activation model by Ellen Matthies (2005). This analysis will be complemented by empirical data and findings generated in the research project "Return and use of old mobile phones", funded by the German Ministry of Education and Research (Wuppertal Institute for Climate, Environment, Energy/Institute for Advanced Sustainability Studies, 2012-2014). To conclude, we will identify and operationalise essential components of mobile phone communication and collection campaigns, based on the theoretical approach of Matthies, literature and empirical studies, in order to develop a set of criteria for analysing and rating such communication and collection campaigns.
The results show that economic incentives as well as education and communication play a very important role in initiating more sustainable behavioural patterns in the ICT sector. The role of emotional factors is often underestimated in the development of communication activities. In summary, successful mobile phone communication and collection campaigns require a combination of several institutional, economic, social and emotional factors.
This paper presents the educational program "Encouraging Sustainability", initiated and realized by the "Foundation Forum für Verantwortung", the "ASKO EUROPA-FOUNDATION", and the "Europäische Akademie Otzenhausen/European Academy Otzenhausen" in cooperation with the Wuppertal Institute for Climate, Environment and Energy. The goal is to intensify the public discourse on sustainability within civil society concerning options of sustainable consumption and production patterns. The innovative program consists of two parts: (1) Twelve Books About the Future of the Earth (see section 2), (2) six didactical modules (section 3): From Knowledge to Action. The educational modules focus on important topics and key issues discussed in the context of sustainability: climate change, resource use, energy efficiency, population growth, water use, securing future food supplies, biodiversity etc. The didactical materials are developed as “open learning scenarios: all materials can be linked to many communication forms and situations in a flexible manner. For the creation and realisation of the educational materials the authors have chosen the concept of Sinus-Milieus, developed by Sinus Sociovision, in order to address specific target groups (section 4). The main target groups in the program "Encouraging Sustainability" are "leading groups of society" and multipliers because of their high resource and energy consumption on the one hand and because of their skills and educational background on the other hand. In the last section of this paper (section 5) the first experiences from the implementation of the modules are presented. The authors emphasize that the broad and flexible approach chosen, should work effectively in a period in which green issues rank high in the public opinion worldwide.
Von schönen guten Waren
(2008)
Umwelt und Lebenswelt : wie Kinder gestalten und gebrauchen ; MIPS für Kids ; Abschlussbericht
(1999)
System transformation and environmental policy : problems and options in Central and Eastern Europe
(1993)
The discussion of sustainable development focused attention on new environmental goals and raised the issue of improving resource productivity. A first step towards sustainability would be to slow-down and reduce the man-induced movements of materials: this is the focus of dematerialization approach which emphasizes what socialist countries used to neglect most – minimizing the use of scarce input factors. This paper applies the dematerialization approach to the discussion on sustainable development in central and eastern Europe. In the early 1990s all countries in eastern Europe have developed new environmental programs which mainly focus on reducing pollution. Environmental strategies focusing on reducing emissions are important but not sufficient for reaching sustainability. A new orientation in the environmental policy in the young market economies is required. Dematerialization approach can be a new option for environmental policy in central and eastern Europe. Dematerialization requires a mix of instruments. Important role can be played by an ecological fiscal reform which covers ecological tax reform and the restructuring of subsidies.
Ökologischer Rucksack
(2003)
Die Ausarbeitung eines Konzepts für Nachhaltigkeitsbildung, welches das Ziel hat, nachhaltige Lebensstile zu befördern, muss zwei Barrieren überwinden können: die eine vom Nichtwissen zum Wissen, die andere vom Wissen zum Handeln. Sie zu überwinden, haben sich u. a. zwei Forschungsstränge zum Ziel gesetzt: Die pädagogische Kompetenzforschung, welche die für eine nachhaltige Denk- und Handlungsweise notwendigen Fähigkeiten aufdeckt, und die umweltpsychologische Theorieentwicklung, welche das Zusammenspiel von Umweltbewusstsein und andere auf das Umwelthandeln einwirkende Faktoren fokussiert. Die "Forschungsgruppe Nachhaltiges Produzieren und Konsumieren" des Wuppertal Instituts hat durch den Versuch, beide Stränge zu integrieren, ein eigenes Bildungs- und Kommunikationskonzept zur Förderung nachhaltiger Denk- und Handlungsweisen entwickelt und in die praktische Bildungsarbeit übersetzt. Die Theorie und Praxis dieses Bildungskonzepts sollen hier vorgestellt werden.
Der ökologische Fußabdruck
(2005)
Wie werden Handys hergestellt? Woraus bestehen sie? Was bedeutet es für die Umwelt, wenn immer die neusten Modelle angeschafft werden? Und was passiert mit den Geräten, wenn wir sie nicht mehr brauchen und zurückgeben?
Das Buch nimmt den Leser/die Leserin mit auf eine spannende Reise durch das Rohstoffleben eines Handys und zeigt, wie Alltagstechnik bewusster und umweltverträglicher genutzt werden kann. Durch seine fachdidaktische Einordnung und seine wissenschaftlich fundierten Inhalte ist das Buch ideal als Grundlage für Kurse an Schulen und Hochschulen geeignet.