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In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called "Entertainment-Education (E-E) collaborations". Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation,
which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).
Ressourceneffizienzpotenziale in der Lebensmittelproduktion an den Beispielen Obst, Gemüse und Fisch
(2013)
Ressourceneffizienz verspricht geringere Materialkosten, Importunabhängigkeit und geringere Umweltbelastungen. Die Einspareffekte lassen sich auf vielfältige Art erreichen: Sei es durch Einsatz neuer Technologien, Optimierung bestehender Technologien oder Strategien, die Produktion und Konsum aufgreifen. Das Buch zeigt anhand von 18 Beispielen, wie sich Ressourceneffizienz erfolgreich in Deutschland umsetzen lässt und welche Einspareffekte zu erzielen sind.
Ressourceneffizienzpotenziale der Stromerzeugung durch Windenergie und Biomasse in Deutschland
(2013)
Das dematerialisierte Design
(2013)
Designguide background
(2013)
Resource use of wind farms in the German North Sea : the example of Alpha Ventus and Bard Offshore I
(2013)
The German government aims to obtain at least 40 percent of its electricity from renewable sources by 2030. One of the central steps to reach this target is the construction of deep sea offshore wind farms. The paper presents a material intensity analysis of the offshore wind farms "Alpha Ventus" and "Bard Offshore I" under consideration of the grid connection. An additional onshore scenario is considered for comparison. The results show that offshore wind farms have higher resource consumption than onshore farms. In general, and in respect to the resource use of other energy systems, both can be tagged as resource efficient.
The article argues for a need to overcome a conventional notion of product design. In this regard, the article offers an integrative and systemic approach to sustainable design. Instead of focusing on objects, a user-centred perspective is adopted. A sustainable design of products and services requires the integration of production-orientated (efficiency and consistency) and consumption-orientated (sufficiency) strategies. The article introduces the concept of an indicator that is capable of comprehending a lifecycle-wide analysis of products and that favours the integration of existing sustainability strategies. The goal is not to design sustainable products but rather to design systems that manage to foster sustainable lifestyles. The article illustrates the usability of the introduced concept by showing examples of strategic integrative thinking in sustainable design from the Sustainable Summer Schools.
The need for recycling obsolete mobile phones has significantly increased with their rapidly growing worldwide production and distribution. Return and recycling rates are quite low; people tend to keep old, unused phones at home instead of returning them for recycling or further use because of a lack of knowledge and acceptance of return programmes. Thus far, individual use and recycling behavior has not shown any trend towards more sustainable patterns. Consequently, an increased awareness is needed for the high environmental and social impact throughout the whole value chain of a mobile phone - there is simply a lack of information and knowledge regarding sustainability issues around the mobile phone. A teaching material was therefore developed in a German research project, based on the concept of the ecological rucksack, presenting comprehensive information about the value chain of a mobile phone. Its application in different schools led to an increased awareness and interest among pupils for the connection between sustainability, resources and mobile phones. Based on these research results, this paper analyses young people’s knowledge of sustainability issues linked to their mobile phones and their acceptance of more sustainable behavioral patterns regarding their mobile, including return and recycling programmes.
Resource efficiency in production and technological innovations are inadequate for considerably reducing the current use of natural resources. Both social innovations and a complementary and equally valued strategy of sustainable consumption are required: goods must be used longer, and services that support collaborative consumption (CC) patterns must be extended. "Using rather than owning" strategies, such as product sharing, have the potential to conserve resources. Based on the results of different German studies, this article highlights the resource-saving potentials of CC patterns and recommendations proposed for policies and further research questions. The purpose of this paper is to show that a general resource-saving potential can be realized by "use rather than own" schemes, depending on the application field and the framework for implementation. CC is suitable for making a positive contribution to achieving the Factor 10 target by playing an important role in changing consumer patterns.
Die Studie untersucht das Potential der deutschen Forschungslandschaft für nutzerintegrierende Produkt- und Dienstleistungsinnovationen. Sie zeigt auf, dass Living Labs mit zunehmender Mensch-Technik-Interaktion eine wichtige Rolle für nachhaltige Entwicklung spielen können. Living Labs zielen auf eine frühzeitige Integration von Nutzerbedürfnissen und des Anwendungskontextes in Forschungs- und Innovationsprozesse. Sie können beispielsweise Lösungen zur Erhöhung der Akzeptanz ressourcenschonender Systemlösungen oder zur Vermeidung von negativen systemischen Auswirkungen auf den Ressourcen- und Energieverbrauch bieten.
In der Potentialstudie werden Anwendungsfelder von Living Labs identifiziert sowie Aspekte, die für die Entwicklung des Forschungs- und Innovationssystems relevant sind, untersucht. Weiterhin werden Handlungsoptionen zur Förderung transdisziplinärer Verbundprojekte und zu strukturbildenden Maßnahmen aufgezeigt. Die Studie basiert auf den Ergebnissen des Projekts "Nachhaltigkeitsinnovationen im Living Lab", welches vom Bundesministerium für Bildung und Forschung (BMBF) gefördert wurde, und ist am Wuppertal Institut in Zusammenarbeit mit dem Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO), dem Fraunhofer-Institut für System- und Innovationsforschung (ISI) sowie dem Faktor 10-Institut entstanden ist.
Our perception of design is changing, for design today is no longer concerned only with aesthetics. Now the key factors are interdisciplinary competence and approaches to problem solving. Both politicians as well as businesses recognise design's hybridity and increasingly implement it as a driver of sustainable development (see Chap. 2: Design as a Key Management Factor for Sustainability).
But what exactly does "sustainability" mean? What does it mean in this specific context? People must make use of natural resources to meet their basic needs. In this process, resources are transferred into commercial circulation and usually transformed into products with a particular function. Yet the environment is limited and humanity uses more resources than the Earth can sustainably provide. It is time to rethink and generate the same usage while consuming fewer resources (see Chap. 3: Environmental Space - Challenging Transitions).
Most countries have incorporated sustainability strategies into their political agendas in order to counteract the threats of climate change caused by the overuse of natural resources, high CO2 emissions, and other factors. The indicators for these strategies vary greatly from country to country (see Chap. 4: Sustainability - Challenges, Politics, Indicators).
These indicators need to be taken into account if we are to successfully implement a product or service within a specific context. A concept can only be successful when country-specific indicators are taken into account and the societal context is incorporated into the plan right from the start. The goal is to develop services that support national sustainability targets in production and consumption systems (see Chap. 5: Managing Sustainable Development).
When it comes to companies, these changes can simply be introduced in the form of services or products. In the end, it is the users who decide on the success or failure of innovative solutions by either integrating them into their daily lives or ignoring them. Solutions will only be integrated into users' lives when their role within the social framework remains unchallenged by behavioural transformations caused by use of the solution. In order for users to be able to adopt innovations, sustainable development must take place simultaneously on many different levels. These multi-levelled transitions allow for the transformation of society as a whole. Designers can act as agents of change by providing the needed innovations (see Chap. 6: Transition Requires Change Agents for Sustainability).
If we are to develop suitable solutions and new approaches, the real needs have to be analysed at the beginning of the development process. New physical products, which frequently result in auxiliary products, are often developed without taking into account the overall context, whereas the development of service-orientated solutions is ignored. A physical product is not absolutely necessary. A service (which is naturally dependent on physical products) can usually fulfil the need just as well - or perhaps even better and at a lower cost – while using fewer or no resources (see Chap. 7: Needs & Services - An Approach). There are a variety of possible approaches to integrate sustainability into the design process (see Chap. 8: Design Process).
Precisely which solution is "most or more sustainable" (this is dependent on the defined targets and the indicators used) is often not immediately obvious, and we must turn to a set of methods for a transparent and tangible assessment (see Chap. 9: Sustainability Assessment in Design - Overview and Integration of Methods).
ine andere Kultur des Umgangs mit Ressourcen ist notwendig, um nachhaltiges Wirtschaften zu ermöglichen. Der Sammelband "RessourcenKultur" befasst sich mit der Frage: Was zeichnet kleine und mittlere Unternehmen (KMU) aus, die erfolgreich ressourceneffizient wirtschaften und Innovationen hervorbringen? Antworten auf diese Frage erforscht derzeit das Verbundprojekt "RessourcenKultur" (Projektlaufzeit 2009-2013, gefördert vom Bundesministerium für Bildung und Forschung). In diesem Band werden anhand verschiedener Fragestellungen die neuesten Forschungserkenntnisse zu betrieblichen Vertrauenskulturen und Innovationen für Ressourceneffizienz in KMU diskutiert sowie die fördernden und hemmenden Bedingungen zur Umsetzung einer RessourcenKultur dargestellt und Handlungsempfehlungen aufgezeigt. Behandelt werden die Themenfelder Bedeutung von Vertrauen und Kultur im Unternehmen, Innovations- und Veränderungsprozesse als Belastung von Vertrauen, Ressourceneffizienzstrategie als Förderung von Vertrauenskulturellen Elementen, Kompetenzentwicklung für Ressourceneffizienzberatung, Betriebliche Umsetzung Ressourceneffizienz und Implikationen für RessourcenKultur.
This paper argues that the contemporary growth paradigm needs to be reconsidered on a micro level of consumption and product service-systems. This becomes necessary since a dynamic link between macro strategies and micro implementation of sustainable growth is missing up to date. Therefore, mainstream sustainability strategies of efficiency and consistency are extended by sufficiency in order to integrate strategies for individual welfare within their social environment. Limits to and drivers for growth are revised and updated socially in terms of qualitative values, diminishing marginal utility or symbolic social distinction. We elaborate a definition of sustainable growth that fosters individual welfare by enhancing social enactment within the boundaries of environmental space. Shifting focus on social aspects in design fosters more sustainable production and consumption patterns while sustaining individual welfare. We derive latent indications for eco-intelligent product service-arrangements and evaluate to concepts by referring to introduced definitions and according indications. With doing so, we illustrate new pathways for the translation of sustainable growth and strategies into product service-systems.
Current well-being research often overlooks human dependency on natural resources and undervalues the way environmental impacts affect human activities. This article argues that the capability approach provides an applicable framework for inquiring into ecologically sustainable well-being. Therefore, this pilot study aims to develop a research method for integrating the measurement of natural resource use with capability-based well-being research. Semi-structured interviews were carried out with 18 Finnish minimum income receivers and their natural resource use (material footprints) was measured in five central functionings by using the Material Input Per Unit of Service (MIPS) method. The connections between capabilities, functionings and material footprints are interpreted from a person-centered perspective in order to explain the individual variety in material footprints. The results show that the material footprints of minimum income receivers are smaller than with an average Finn but they still exceed what is estimated to be an ecologically sustainable level of natural resource use.
The need of recycling obsolete mobile phones has significantly
increased with the worldwide propagation of mobile phones and
their inherent rapid turnover. In this article, we examine the
acceptance of mobile phone return programs by using the
Technology Acceptance Model and multiple case studies. Our
findings can provide valuable recommendations for the setup of
future mobile phone return programs.
In the past decades, risk management in the financial community has been dominated by data-intensive statistical methods which rely on short historical time series to estimate future risk. Many observers consider this approach as a contributor to the current financial crisis, as a long period of low volatility gave rise to an illusion of control from the perspectives of both regulators and the regulated. The crucial question is whether there is an alternative. There are voices which claim that there is no reliable way to detect bubbles, and that crashes can be modeled as exogenous "black swans". Others claim that "dragon kings", or crashes which result from endogenous dynamics, can be understood and therefore be predicted, at least in principle. The authors suggest that the concept of "Bayesian risk management" may efficiently mobilize the knowledge, comprehension, and experience of experts in order to understand what happens in financial markets.