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The food and agricultural sector will face numerous challenges in the next decades, arising from changing global production and consumption patterns, which currently go along with high resource use, causing ecological and socio-economic impacts. The aim of this paper is to illustrate and evaluate the practical applicability of the Hot Spot Analysis methodology in the context of supply chain management in companies. The HSA is a method to identify social and ecological problems along the entire life cycle of a product. Special emphasis is put on a customized implementation in the value chain beef of McDonald's Germany. The HSA of McDonald's beef value chain shows that the main ecological problems arise in the phase of raw material extraction, whereas the main social problems can be identified in the phase of slaughtering. Finally, the paper shows potentials and shortcomings of such a customized application and how the results can be implemented in the sustainability management of a company.
Although there are already some qualification offers available for enterprises to support resource efficiency innovations, the high potentials that can be identified especially for small and medium sized enterprises (SMEs) have not been activated until now. As successful change lies in the hands of humans, the main aim of vocational education has to be the promotion of organisational and cultural changes in the enterprises. As there is already a small but increasing number of enterprises that perform very well in resource efficiency innovations one question arises: What are typical characteristics of those enterprises? Leaning on a good-practice approach, the project "ResourceCulture" is going to prove or falsify the hypothesis that enterprises being successful with resource efficiency innovations have a specific culture of trust, which substantially contributes to innovation processes, or even initially enables them. Detailed empirical field research will light up which correlations between resource efficiency, innovation and cultures of trust can be found and will offer important aspects for the improvement of management instruments and qualification concepts for workplace training. The project seizes qualification needs that were likewise mentioned by enterprises and consultants, regarding the implementation of resource efficiency. This article - based on first empirical field research results - derives preliminary indications for the design of the qualification module for the target groups resource efficiency consultants and managers. On this basis and in order to implement "ResourceCulture" conceptual and methodological starting points for workplace training are outlined.
It is widely accepted that environmental awareness is essential, yet does not inevitably lead to responsible use of resources. Additional factors on the individual level include the meaning constructed by the term "resources" and the individual and social norms that influence the relevant behavior. Current didactic concepts do not take into account such aspects. Therefore, this article uses a didactic-psychological approach for designing an educational concept for raising awareness for a responsible use of natural resources. Combining insights of environmental psychology and of constructivist didactics, a general principal of "norm-oriented interpretation learning" is outlined to enrich the didactic debate on responsible and efficient resource use. Based on the presentation of a qualifying module for resource efficiency consultants as a practical example of resource education, a new didactical approach, namely "open-didactic exploration" (short form: ODE) is introduced. The article discusses the theory-based elements of ODE and illustrates a step by step process for designing educational materials. This adds to the theoretical debate about a didactic design for resource oriented education. Furthermore, this method can be directly used by practitioners developing education and training material (e.g., teachers, trainers in vocational education). The Wuppertal Institute developed and applied this method in numerous projects. The conclusion and outlook discusses future expectations and scope of the introduced ODE method as a contribution to foster "norm-oriented interpretation learning", suggesting perspectives for further development.
Einweg ist kein Weg : ressourceneffizient verpackt ; wieviel Umwelt brauchen Mineralwasserflaschen?
(2014)
The concept Material Input per Service Unit (MIPS) was developed 20 years ago as a measure for the overall natural resource use of products and services. The material intensity analysis is used to calculate the material footprint of any economic activities in production and consumption. Environmental assessment has developed extensive databases for life cycle inventories, which can additionally be adopted for material intensity analysis. Based on practical experience in measuring material footprints on the micro level, this paper presents the current state of research and methodology development: it shows the international discussions on the importance of accounting methodologies to measure progress in resource efficiency. The MIPS approach is presented and its micro level application for assessing value chains, supporting business management, and operationalizing sustainability strategies is discussed. Linkages to output-oriented Life Cycle Assessment as well as to Material Flow Analysis (MFA) at the macro level are pointed out. Finally we come to the conclusion that the MIPS approach provides relevant knowledge on resource and energy input at the micro level for fact-based decision-making in science, policy, business, and consumption.
The paper suggests a sustainable material footprint of eight tons, per person, in a year as a resource cap target for household consumption in Finland. This means an 80% (factor 5) reduction from the present Finnish average. The material footprint is used as a synonym to the Total Material Requirement (TMR) calculated for products and activities. The paper suggests how to allocate the sustainable material footprint to different consumption components on the basis of earlier household studies, as well as other studies, on the material intensity of products, services, and infrastructures. It analyzes requirements, opportunities, and challenges for future developments in technology and lifestyle, also taking into account that future lifestyles are supposed to show a high degree of diversity. The targets and approaches are discussed for the consumption components of nutrition, housing, household goods, mobility, leisure activities, and other purposes. The paper states that a sustainable level of natural resource use by households is achievable and it can be roughly allocated to different consumption components in order to illustrate the need for a change in lifestyles. While the absolute material footprint of all the consumption components will have to decrease, the relative share of nutrition, the most basic human need, in the total material footprint is expected to rise, whereas much smaller shares than at present are proposed for housing and especially mobility. For reducing material resource use to the sustainable level suggested, both social innovations, and technological developments are required.
Living Labs for Sustainable Development aim to integrate users and actors for the successful generation of low-resource innovations in production-consumption systems. This paper investigates potentials of and measures towards the realization of a German Living Lab infrastructure to support actor-integrated sustainability research and innovations in Germany. Information was primarily derived from extensive dialog with experts from the fields of innovation, sustainable development and the Living Lab community (operators, users, etc.), which was facilitated through interviews and workshops. A status quo analysis revealed that, generally, the sustainability and Living Lab communities are hardly intertwined. Twelve Living Labs that explicitly consider sustainability aspects were identified. The application fields "Living and Working", "Town, Region and Mobility", and “Retail and Gastronomy" were identified as particularly suitable for investigation in Living Labs and highly relevant in terms of resource efficiency. Based on the analyses of drivers and barriers and SWOT, keystones for the development of a research infrastructure for user integrated development of sustainable products and services were formulated. Suggested strategies and measures include targeted funding programs for actor-integrated, socio-technical research based on a Living Lab network, a communication campaign, and programs to foster networking and the inclusion of SMEs.
Alltagsorientierte Lösungsansätze zur Wissensvermittlung und zur Etablierung des suffizienten Konsums werden nur sehr selten in den Konsumalltag der Verbraucherinnen und Verbraucher etabliert. Denn bis heute fokussieren Bildungs- und Forschungsansätze vorrangig die Appelle an Effizienz und Konsistenz im Kontext der nachhaltigen Entwicklung. Der vorliegende Beitrag zeigt, welche Strategien sich im Kontext des suffizienten Handelns im Alltag anwenden lassen und welche Potentiale sich für verschiedene Verbrauchergruppen eröffnen. Zur Implementierung suffizienter Handlungsweisen ist die Integration neuer sozialer Praktiken bzw. das Ausbrechen aus alten Routinen notwendig. Der Beitrag offenbart, dass heute rudimentäre Handlungsempfehlungen zum suffizienten Handeln im Alltag vorhanden sind, die bereits bewusst oder unbewusst praktiziert werden, doch bislang ohne System, und nicht gefördert durch Beratungsinstrumente der Verbraucherbildung. Beratungsinstrumente, die die Verbraucherinnen und Verbraucher aktiv ansprechen sind dauerhaft zu integrieren. Weiterführend sind Forschungsaktivitäten notwendig, um Konsumprofile der Verbraucherinnen und Verbraucher besser abzubilden und passgenaue, alltagsorientierte Maßnahmen zu entwickeln.