The article argues for a need to overcome a conventional notion of product design. In this regard, the article offers an integrative and systemic approach to sustainable design. Instead of focusing on objects, a user-centred perspective is adopted. A sustainable design of products and services requires the integration of production-orientated (efficiency and consistency) and consumption-orientated (sufficiency) strategies. The article introduces the concept of an indicator that is capable of comprehending a lifecycle-wide analysis of products and that favours the integration of existing sustainability strategies. The goal is not to design sustainable products but rather to design systems that manage to foster sustainable lifestyles. The article illustrates the usability of the introduced concept by showing examples of strategic integrative thinking in sustainable design from the Sustainable Summer Schools.
The paper describes patterns of resource use related to German households' equipment. Using cluster analysis and material flow accounting, data on socio-demographic characteristics, and expenditures on fuel, electricity and household equipment allow for a differentiation of seven different household types. The corresponding resource use, expressed in Material Footprint per person and year, is calculated based on cradle-to-gate material flows of average household goods and the related household energy use. Our results show that patterns of resource use are mainly driven by the use of fuel and electricity and the ownership of cars. The quantified Material Footprints correlate to social status and are also linked to city size, age and household size. Affluent, established and/or younger families living in rural areas typically show the highest amounts of durables and expenditures on non-durables, thus exhibiting the highest use of natural resources.
In the face of growing popularity of eco-feedback innovations, recent studies draw attention to the relevance of the human factor for a more effective design of eco-feedback. This paper explores these challenges more deeply by employing a mixed methods approach. We provide in-situ insights from a Living Lab experiment on the effect of smart home systems and traffic light feedback on heating energy consumption in private households. Our results from an interrupted time series analysis of logged data on indoor room temperature, CO2 concentration and consumption of natural gas show that the interventions do not affect heating as expected, neither for automating behaviour via high-tech smart home systems nor via low-tech traffic light feedback. Smart home systems do not promise a significant reduction of heating energy consumption and a traffic light feedback on indoor air quality does not lead to a reaction of indoor CO2 concentrations, but may reduce heating energy consumption. Qualitative interviews on heating practices of participants suggests that comfort temperatures, lack of competences and inert heating systems do override expected effects of the feedback interventions. We propose that high-tech smart home systems should carefully consider the handling competences of users. Low-tech feedback products on the other hand should by design stronger address user experience factors like comfort temperatures.
In contrast to the original investigation by William Stanley Jevons, compensations of energy savings due to improved energy efficiency are mostly analyzed by providing energy consumption or greenhouse gas emissions. In support of a sustainable resource management, this paper analyzes so-called rebound effects based on resource use. Material flows and associated expenditures by households allow for calculating resource intensities and marginal propensities to consume. Marginal propensities to consume are estimated from data of the German Socio-Economic Panel (SOEP) in order to account for indirect rebound effects for food, housing and mobility. Resource intensities are estimated in terms of total material requirements per household final consumption expenditures along the Classification of Individual Consumption according to Purpose (COICOP). Eventually, rebound effects are indicated on the basis of published saving scenarios in resource and energy demand for Germany. In sum, compensations due to rebound effects are lowest for food while the highest compensations are induced for mobility. This is foremost the result of a relatively high resource intensity of food and a relatively low resource intensity in mobility. Findings are provided by giving various propensity scenarios in order to cope with income differences in Germany. The author concludes that policies on resource conservation need to reconsider rebound effects under the aspect of social heterogeneity.
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
Die Sustainable Development Goals (SDGs) schlagen zur Indikation verantwortungsvoller Konsum- und Produktionsstrukturen bzw. zum nachhaltigen Management und der effizienten Nutzung natürlicher Ressourcen den Material Footprint pro Kopf vor. Zudem sollen SDG-Indikatoren prinzipiell in der Lage sein, zwischen verschiedenen Bevölkerungsgruppen (etwa nach Einkommen oder Alter) unterscheiden zu können. Wir stellen einen Indikator aus der Nachhaltigkeitsstrategie NRW zum Ressourcenverbrauch des privaten Konsums auf der Grundlage von Mikrodaten vor. Der größte Ressourcenverbrauch der privaten Haushalte in NRW bleibt Wohnung, Nahrungsmittel und Verkehr vorbehalten. Dabei ist zwischen 2003 und 2013 die größte Steigerung des Ressourcenverbrauchs in Post und Telekommunikation zu verzeichnen, wobei sich insgesamt der Ressourcenverbrauch leicht reduziert hat. Der Indikator zum Ressourcenverbrauch der privaten Haushalte erfüllt die Anforderungen an Indikatoren der Sustainable Development Goals sowie der Nachhaltigkeitsstrategie des Landes NRW. Gleichzeitig empfehlen wir eine weitere Disaggregierung des Material Footprints nicht nur nach Bevölkerungsgruppen, sondern auch in Gütergruppen auf der Basis von Lebenszyklusanalysen.
We present the results of a regression analysis of a large-scale integrated user online application that surveys natural resource use and subjective well-being in Germany. We analyse more than 44,000 users who provided information on their natural resource consumption (material footprint) as well as their personal socio-economic and socio-psychological characteristics. We determine an average material footprint of 26 tonnes per person per year. In addition, we endeavour to determine how much environment humans need by regressing natural resource use as well as relevant socio-economic and socio-psychological features on subjective well-being. We establish a slightly negative correlation between subjective well-being and material footprints. A higher material footprint is associated with lower subjective well-being. We conclude that consumer policies seeking to promote sustainable behaviour should highlight the fact that a lower material footprint may result in greater subjective well-being.
This paper argues that the contemporary growth paradigm needs to be reconsidered on a micro level of consumption and product service-systems. This becomes necessary since a dynamic link between macro strategies and micro implementation of sustainable growth is missing up to date. Therefore, mainstream sustainability strategies of efficiency and consistency are extended by sufficiency in order to integrate strategies for individual welfare within their social environment. Limits to and drivers for growth are revised and updated socially in terms of qualitative values, diminishing marginal utility or symbolic social distinction. We elaborate a definition of sustainable growth that fosters individual welfare by enhancing social enactment within the boundaries of environmental space. Shifting focus on social aspects in design fosters more sustainable production and consumption patterns while sustaining individual welfare. We derive latent indications for eco-intelligent product service-arrangements and evaluate to concepts by referring to introduced definitions and according indications. With doing so, we illustrate new pathways for the translation of sustainable growth and strategies into product service-systems.
Measure or management? : Resource use indicators for policymakers based on microdata by households
(2018)
Sustainable Development Goal 12 (SDG 12) requires sustainable production and consumption. One indicator named in the SDG for resource use is the (national) material footprint. A method and disaggregated data basis that differentiates the material footprint for production and consumption according to, e.g., sectors, fields of consumption as well as socioeconomic criteria does not yet exist. We present two methods and its results for analyzing resource the consumption of private households based on microdata: (1) an indicator based on representative expenditure data in Germany and (2) an indicator based on survey data from a web tool. By these means, we aim to contribute to monitoring the Sustainable Development Goals, especially the sustainable management and efficient use of natural resources. Indicators based on microdata ensure that indicators can be disaggregated by socioeconomic characteristics like age, sex, income, or geographic location. Results from both methods show a right-skewed distribution of the Material Footprint in Germany and, for instance, an increasing Material Footprint with increasing household income. The methods enable researchers and policymakers to evaluate trends in resource use and to differentiate between lifestyles and along socioeconomic characteristics. This, in turn, would allow us to tailor sustainable consumption policies to household needs and restrictions.