The paper describes patterns of resource use related to German households' equipment. Using cluster analysis and material flow accounting, data on socio-demographic characteristics, and expenditures on fuel, electricity and household equipment allow for a differentiation of seven different household types. The corresponding resource use, expressed in Material Footprint per person and year, is calculated based on cradle-to-gate material flows of average household goods and the related household energy use. Our results show that patterns of resource use are mainly driven by the use of fuel and electricity and the ownership of cars. The quantified Material Footprints correlate to social status and are also linked to city size, age and household size. Affluent, established and/or younger families living in rural areas typically show the highest amounts of durables and expenditures on non-durables, thus exhibiting the highest use of natural resources.
In order to make our lifestyles sustainable, changing our consumption patterns is fundamental. Hence, we need to better understand who the "consumers" are and to consider them as an active actor to directly engage for ensuring effective policies. In order to support a resource-light society, production and consumption need to be considered through an integrated system view; within this, consumers play an important role as co-acting subjects. Almost every activity in private life involves a form of consumption aimed at satisfying the subject's needs and often regarded through an economic lens. Sustainable development is not about abolishing private consumption, but rather about making it environmentally, socially and individually sustainable in its design, organization and realization, also involving ideas of simplicity or renunciation. In this paper, we will assess the status quo of the German and European debates on Consumer Research Policies and discuss the idea to link sustainability research and consumer research - where a strategic relation is currently missing. Within that discussion, an evidence-based and obligatory consumer research strategy in Germany and Europe would represent a significant improvement. A system view perspective is necessary to take into consideration the impressive amount of diversity, and to elaborate realistic economic and consumer policies. Therefore, we propose nine steps for understanding the role of the consumer in implementing sustainable development from a scientific and political perspective. The limitations of this paper are thus a result of the very diverse and often unclear policies and agendas produced by governments. The implementation of the proposed innovative research agenda for a future-orientated and sustainability-based consumer research is not free from challenges. Still, the paper suggests the first steps towards this direction. After a critical discussion of the current EU and German consumer and sustainability policies, nine differentiated and substantial ways to integrate and ameliorate them are proposed.
The article argues for a need to overcome a conventional notion of product design. In this regard, the article offers an integrative and systemic approach to sustainable design. Instead of focusing on objects, a user-centred perspective is adopted. A sustainable design of products and services requires the integration of production-orientated (efficiency and consistency) and consumption-orientated (sufficiency) strategies. The article introduces the concept of an indicator that is capable of comprehending a lifecycle-wide analysis of products and that favours the integration of existing sustainability strategies. The goal is not to design sustainable products but rather to design systems that manage to foster sustainable lifestyles. The article illustrates the usability of the introduced concept by showing examples of strategic integrative thinking in sustainable design from the Sustainable Summer Schools.
This paper argues that the contemporary growth paradigm needs to be reconsidered on a micro level of consumption and product service-systems. This becomes necessary since a dynamic link between macro strategies and micro implementation of sustainable growth is missing up to date. Therefore, mainstream sustainability strategies of efficiency and consistency are extended by sufficiency in order to integrate strategies for individual welfare within their social environment. Limits to and drivers for growth are revised and updated socially in terms of qualitative values, diminishing marginal utility or symbolic social distinction. We elaborate a definition of sustainable growth that fosters individual welfare by enhancing social enactment within the boundaries of environmental space. Shifting focus on social aspects in design fosters more sustainable production and consumption patterns while sustaining individual welfare. We derive latent indications for eco-intelligent product service-arrangements and evaluate to concepts by referring to introduced definitions and according indications. With doing so, we illustrate new pathways for the translation of sustainable growth and strategies into product service-systems.
Die Sustainable Development Goals (SDGs) schlagen zur Indikation verantwortungsvoller Konsum- und Produktionsstrukturen bzw. zum nachhaltigen Management und der effizienten Nutzung natürlicher Ressourcen den Material Footprint pro Kopf vor. Zudem sollen SDG-Indikatoren prinzipiell in der Lage sein, zwischen verschiedenen Bevölkerungsgruppen (etwa nach Einkommen oder Alter) unterscheiden zu können. Wir stellen einen Indikator aus der Nachhaltigkeitsstrategie NRW zum Ressourcenverbrauch des privaten Konsums auf der Grundlage von Mikrodaten vor. Der größte Ressourcenverbrauch der privaten Haushalte in NRW bleibt Wohnung, Nahrungsmittel und Verkehr vorbehalten. Dabei ist zwischen 2003 und 2013 die größte Steigerung des Ressourcenverbrauchs in Post und Telekommunikation zu verzeichnen, wobei sich insgesamt der Ressourcenverbrauch leicht reduziert hat. Der Indikator zum Ressourcenverbrauch der privaten Haushalte erfüllt die Anforderungen an Indikatoren der Sustainable Development Goals sowie der Nachhaltigkeitsstrategie des Landes NRW. Gleichzeitig empfehlen wir eine weitere Disaggregierung des Material Footprints nicht nur nach Bevölkerungsgruppen, sondern auch in Gütergruppen auf der Basis von Lebenszyklusanalysen.
Green Information Systems in general, and footprint calculators in particular, are promising feedback tools to assist people in adopting sustainable behaviour. Therefore, a Material Footprint model for use in an online footprint calculator was developed by identifying the most important predictors of the Material Footprint of the calculator's users. By means of statistical learning, the analysis revealed that 22 of the 95 predictors identified accounted for 74% of the variance in Material Footprints. Ten predictors out of the 95, mainly from the mobility domain, were capable of showing a prediction accuracy of 61%. The authors conclude that 22 predictors from the areas of mobility, housing and nutrition, as well as sociodemographic information, accurately predict a person's Material Footprint. The short and concise Material Footprint model may help developers and researchers to enhance their information systems with additional items while ensuring the data quality of such applications.
Measure or management? : Resource use indicators for policymakers based on microdata by households
(2018)
Sustainable Development Goal 12 (SDG 12) requires sustainable production and consumption. One indicator named in the SDG for resource use is the (national) material footprint. A method and disaggregated data basis that differentiates the material footprint for production and consumption according to, e.g., sectors, fields of consumption as well as socioeconomic criteria does not yet exist. We present two methods and its results for analyzing resource the consumption of private households based on microdata: (1) an indicator based on representative expenditure data in Germany and (2) an indicator based on survey data from a web tool. By these means, we aim to contribute to monitoring the Sustainable Development Goals, especially the sustainable management and efficient use of natural resources. Indicators based on microdata ensure that indicators can be disaggregated by socioeconomic characteristics like age, sex, income, or geographic location. Results from both methods show a right-skewed distribution of the Material Footprint in Germany and, for instance, an increasing Material Footprint with increasing household income. The methods enable researchers and policymakers to evaluate trends in resource use and to differentiate between lifestyles and along socioeconomic characteristics. This, in turn, would allow us to tailor sustainable consumption policies to household needs and restrictions.
Footprint calculators are efficient tools to monitor the environmental impact of private consumption. We present the results of an analysis of data entered into an online Material Footprint calculator undertaken to identify the socioeconomic drivers of the Material Footprint in different areas of consumption, from housing to holidaymaking. We developed regression models to reveal (1) the impact of socioeconomic characteristics on Material Footprints of private households and (2) correlations between the components of Material Footprints for different arrays of consumption. Our results show that an increasing Material Footprint in one array of consumption comes with an increasing Material Footprint in all other arrays, with the exception of housing and holidaymaking. The socioeconomic characteristics of users have a significant impact on their Material Footprints. However, this impact varies by the array of consumption. Households only exhibit generally bigger Material Footprints as a result of higher incomes and larger dwellings. We conclude that indicators which strive to monitor resource efficiency should survey disaggregated data in order to classify the resource use to different population groups and arrays of consumption.
Recent research on the natural resource use of private consumption suggests a sustainable Material Footprint of 8 tons per capita by 2050 in industrialised countries. We analyse the Material Footprint in Germany from 2015 to 2020 in order to test whether the Material Footprint decreases accordingly. We studied the Material Footprint of 113,559 users of an online footprint calculator and predicted the Material Footprint by seasonally decomposed autoregressive (STL-ARIMA) and exponential smoothing (STL-ETS) algorithms. We find a relatively stable Material Footprint for private consumption. The overall Material Footprint decreased by 0.4% per year between 2015 and 2020 on average. The predictions do not suggest that the Material Footprint of private consumption follows the reduction path of 3.3% per year that will lead to the sustainable consumption of natural resource