To date, the circular economy has fallen short of its promise to reduce our resource demand and transform our production and consumption system. One key problem is the lack of understanding that highly promising strategies such as refuse, rethink, and reduce can be properly addressed using research on sufficiency. This article argues that a shift in focus is required in research and policy development from consumers who buy and handle circularly designed products to consumption patterns that follow the logic of sufficiency and explain how sufficiency-oriented concepts can be incorporated into existing social practices. The authors show that sufficiency is not necessarily as radical and unattractive as is often claimed, making it a suitable yet underrated strategy for sustainability and the transition to an effective circular economy. The case of urban gardening shows that small interventions can have far-reaching effects and transform consumption patterns as the logic of availability is contested by newly developed concepts of "enoughness" and opposition to "über-availability." The authors propose utilizing comprehensive state-of-the-art theories of consumption and human action when developing strategies and policies to make the circular economy sustainable while being more critical of utilitarian approaches. Using social practice theories that have proven to be beneficial allows human actions to be comprehensively analyzed by recognizing their embeddedness in social and material frameworks; addressing the meaning, competences, and materials of routinized human behavior; and examining indirect effects.
Quantitative environmental assessments are crucial in working effectively towards sustainable production and consumption patterns. Over the last decades, life cycle assessments (LCA) have been established as a viable means of measuring the environmental impacts of products along the supply chain. In regard to user and consumption patterns, however, methodological weaknesses have been reported and, several attempts have been made to improve LCA accordingly, for example, by including higher order effects and behavioural science support. In a discussion of such approaches, we show that there has been no explicit attention to the concepts of consumption, often leading to product-centred assessments. We introduce social practice theories in order to make consumption patterns accessible to LCA. Social practices are routinised actions comprising interconnected elements (materials, competences, and meanings), which make them conceivable as one entity (e.g. cooking). Because most social practices include some sort of consumption (materials, energy, air), we were able to develop a framework which links social practices to the life cycle inventory of LCA. The proposed framework provides a new perspective of quantitative environmental assessments by switching the focus from products or users to social practices. Accordingly, we see the opportunity in overcoming the reductionist view that people are just users of products, and instead we see them as practitioners in social practises. This change could enable new methods of interdisciplinary research on consumption, integrating intend-oriented social sciences and impact-oriented assessments. However, the framework requires further revision and, especially, empirical validation.