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Digitalisation is disrupting business practices worldwide and transforming consumption patterns. While a global increase in wealth is leading to higher consumption rates, consumption-related decisions are increasingly based on digital information and marketing; furthermore, shopping increasingly takes place online and products and services are more and more digitalised.
The transformative character of digitalisation calls for political action in order to ensure sustainable consumption in a new and dynamically changing context. Focusing on consumption is imperative in combatting many global challenges. Take climate change: consumption-based emissions (i.e. emissions from domestic final consumption and emissions caused by the production of imported goods) are rising more rapidly than production-based emissions in high-income countries. Meanwhile most political measures target production-based emissions (i.e. territorial emissions).
The German council for sustainable development (Rat für Nachhaltige Entwicklung) has called for the §principle of sustainable development [to] serve as the political framework for digital transformation" as "digitalisation has the potential to engender disruptive developments in the business world as well as society as a whole that carry both great opportunities and significant risks". Thus, to implement the 2030 Agenda, in particular SDG 12, and the National Program Sustainable Consumption, it is key to seize the opportunities that digitalisation presents for sustainable consumption and tackle the challenges. This assessment report thus examines the following key question: "What are the implications of the digital transformation of consumption patterns for the implementation of the German sustainability strategy in, by and with Germany?"
Handlungsempfehlungen für die Verbraucherpolitik zur Förderung eines nachhaltigen Prosumierens
(2019)
Ein wachsender Teil der Gesellschaft sehnt sich beim Konsum zunehmend nach Vertrauenswürdigkeit und Individualität. Zwei Aspekte, die viele Konsumentinnen und Konsumenten im Massenmarkt vermissen. Das Konzept "Prosumieren", vorangetrieben von zivilgesellschaftlichen Initiativen wie urbanen Gemeinschaftsgärten, Foodsharing oder Repair-Cafés, bietet die Möglichkeit zu Partizipation und Empowerment der Verbraucherinnen und Verbrauchern, die damit nicht mehr nur einfache Konsumentinnen/Konsumenten sind, sondern zu Prosumentinnen/Prosumenten werden.
Die vorliegenden Handlungsempfehlungen richten sich vorrangig an die Verbraucherpolitik, doch betreffen sie auch etliche andere Ressorts, wie etwa Bildung und Verkehr. Ihr Ziel ist es, der Verbraucherpolitik die Bandbreite an Prosumptionsformen in den Feldern Ernährung und Bekleidung aufzuzeigen und ihr so einen Überblick zu verschaffen. Zugleich wird jedoch für ausgewählte Modelle im Detail auf die aktuellen praktischen Hürden sowie die Möglichkeiten eingegangen, diese abzubauen und das nachhaltige Prosumieren zu fördern. Schließlich wurde ein kurzer Leitfaden zur Bewertung der Nachhaltigkeitspotentiale von Prosumptionsmodellen erstellt, an dem sich die Verbraucherpolitik bei der Bewertung neuer Prosumptionsinitiativen, welche sich aktuell rasant verbreiten und immer neue Formen hervorbringen, orientieren kann.
This assessment report identifies six key areas of sustainable consumption. Transforming those areas is associated with a significant, positive impact on sustainable development. In this way, those key areas lay the foundation to set clear priorities and formulate concrete policy measures and recommendations. The report describes recent developments and relevant actors in those six fields, outlines drivers and barriers to reach a shift towards more sustainability in those specific areas, and explores international good-practice examples. On top of this, overarching topics in the scientific discourse concerning sustainable consumption (e.g. collaborative economy, behavioural economics and nudging) are revealed by using innovative text-mining techniques. Subsequently, the report outlines the contributions of these research approaches to transforming the key areas of sustainable consumption. Finally, the report derives policy recommendations to improve the German Sustainable Development Strategy (DNS) in order to achieve a stronger stimulus effect for sustainable consumption.
Die energieintensive Industrie kann zum Ausgleich volatiler Stromeinspeisungen und somit zum Gelingen der Energiewende beitragen.
Digitalisierungsprozesse ermöglichen die Flexibilisierung der Produktion, wodurch die Stromnachfrage steuerbarer wird.
Gegenwärtig sind die Anreize zur Flexibilisierung jedoch für die meisten Unternehmen aufgrund von Investitionsunsicherheiten und der Konkurrenz durch konventionelle Kraftwerke gering.
Im Rahmen der Transformation des Energiesystems und zunehmender Digitalisierung der Produktion wird die Flexibilisierung für Industrieunternehmen perspektivisch attraktiver.
Digitalisierung und Flexibilisierung haben Auswirkungen auf Beschäftigte. So werden bereits jetzt Tätigkeiten an eine Abschaltung von Anlagen zur Stabilisierung des Stromsystems angepasst.
Im Hinblick auf Digitalisierungsprozesse gilt es, Mitarbeiter frühzeitig zu beteiligen und Ängste sowie Anregungen der Beschäftigten ernst zu nehmen.
Die Akzeptanz von Veränderungsprozessen kann durch eine frühzeitige Einbindung der Beschäftigten und ihrer Vertretung gefordert werden.
Ein den Digitalisierungsaktivitäten entsprechendes Personalkonzept stellt sicher, dass Beschäftigte mit notwendigem Know-how ausgestattet werden.
Addressing the prevailing mode of high-carbon lifestyles is crucial for the transition towards a net-zero carbon society. Existing studies fail to fully investigate the underlining factors of unsustainable lifestyles beyond individual determinants nor consider the gaps between current footprints and reduction targets. This study examines latent lifestyle factors related to carbon footprints and analyzes gaps between decarbonization targets and current lifestyles of major consumer segments through exploratory factor analysis and cluster analysis. As a case study on Japanese households, it estimates carbon footprints of over 47,000 households using expenditure survey microdata, and identifies high-carbon lifestyle factors and consumer segments by multivariate regression analysis, factor analysis, and cluster analysis. Income, savings, family composition, house size and type, ownership of durables and automobiles, and work style were confirmed as determinants of high-footprint Japanese households, with eight lifestyles factors, including long-distance leisure, materialistic consumption, and meat-rich diets, identified as the main contributory factors. The study revealed a five-fold difference between lowest and highest footprint segments, with all segments overshooting the 2030 and 2050 decarbonization targets. The findings imply the urgent need for policies tailored to diverse consumer segments and to address the underlying causes of high-carbon lifestyles especially of high-carbon segments.
The Wuppertal Institute conducted an impact analysis of the NRW Sustainability Bond #4 of 2018 on behalf of the State Government of North Rhine-Westphalia (NRW). The most recent bond has a volume of EUR 2.025bn, a term of 10 years and consists of 52 eligible projects from the State's 2017 general budget (sustainable value-added was confirmed in a second party opinion by oekom research1). This report analyses the contribution of the bond to climate mitigation, sustainable land use and social impacts. It also includes information on the impacts of the previous three bonds (NRW Sustainability Bond #1 to #3).
The Wuppertal Institute conducted an impact analysis of the NRW sustainability bond #5 of 2019 on behalf of the State government of North Rhine-Westphalia (NRW). The most recent bond has a volume of EUR 2.25 bn, a term of 15 years and consists of 52 eligible projects from the State's 2018 general budget (sustainable value-added was confirmed in a second party opinion by ISS-oekom). This report analyses the contribution of the bond to climate mitigation, sustainable land use and social impacts. It also includes information on the impacts of the previous four bonds (NRW sustainability bond #1 to #4).