Volltext-Downloads (blau) und Frontdoor-Views (grau)

Marketing and rewarding

  • This review of sources has assessed existing evidence for economic benefits arising from marketing / social marketing and rewards-based schemes encouraging greater use of more sustainable modes and travel behaviours. It is designed to support cities in their decision making and measure selection process. The article is one of 22 reviews published in this volume.

Download full text files

Export metadata

Additional Services

Share in Twitter    Search Google Scholar    frontdoor_oas
Metadaten
Document Type:Peer-Reviewed Article
Author:Frederic Rudolph
URN (citable link):https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-63509
Year of Publication:2016
Language:English
Source Title (English):World transport policy and practice
Volume:22
Issue:1-2
First Page:103
Last Page:108
Release Date:2016/06/16
Division:Energie-, Verkehrs- und Klimapolitik
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
OpenAIRE:OpenAIRE
Licence:License LogoIn Copyright - Urheberrechtlich geschützt