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This compendium "Resource Productivity in 7 Steps" is intended to give practical advice to designers, engineers, distributors, banks, lawmakers and others how to increase the resource productivity of goods and services (dematerialisation).
The eco-innovative (re-)design of products begins with the definition/description of the benefit or service, which a product provides to its user. The use of MIPS (Material Input Per unit Service) helps to develop solutions that can provide this benefit with the least possible quantity of natural resources, from. It measures the material and energy input of a product throughout its life-cycle, "from cradle to cradle" (production of raw materials, manufacturing, transportation, use, disposal). Thus, material and energy consumption can be minimised while satisfying the demand and decoupling of the economic activities from resource use.
The brochure describes in seven steps how to gain more resource productivity. It provides several worksheets for the innovation process and material intensity factors for the calculation of the material footprint. A translation into traditional chinese is also available.
Natural resource consumption of different waste policy options in the Helsinki metropolitan area
(2009)
This paper argues that Entertainment-Education (E-E) is a striking communication strategy for reaching middle and lower socio-economic classes with climate-friendly lifestyle messages. On the international level (e.g. in the US and the Netherlands) E-E approaches are being theoretically grounded, whereas in Germany they are not yet. Therefore further theoretical discussion and mapping of E-E approaches is central for future research. As a first step towards providing further theoretical foundations for E-E in the field of sustainability, the authors suggest a threefold mapping of E-E approaches. The threefold mapping of E-E approaches for communicating climate-friendly lifestyles to middle and lower class consumers is based on recent results from academic research and practical developments on the media market. The commonalities among the three is that they all promote pro-sustainability messages in an affective-orientated rather than cognitive-orientated, factual manner. Differences can be found in: the sender of the sustainability message, the targeted consumer groups and the media approach in use. Based on this, the paper draws the conclusion that two new paths for further research activities in the field of Entertainment-Education can be proposed: (1) Improving the existing approaches in practice by using theoretical foundation from the E-E field. This comprises at its core (A) to do formative, process and summative effect research on the messages and (B) to use E-E theory from the field of social psychology, sociology and communication science for further improvement and (2) Generating new E-E theories by analyzing the existing practical approaches in the media to communicate climate change.