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In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called "Entertainment-Education (E-E) collaborations". Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation,
which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).
Designguide background
(2013)
Resource use of wind farms in the German North Sea : the example of Alpha Ventus and Bard Offshore I
(2013)
The German government aims to obtain at least 40 percent of its electricity from renewable sources by 2030. One of the central steps to reach this target is the construction of deep sea offshore wind farms. The paper presents a material intensity analysis of the offshore wind farms "Alpha Ventus" and "Bard Offshore I" under consideration of the grid connection. An additional onshore scenario is considered for comparison. The results show that offshore wind farms have higher resource consumption than onshore farms. In general, and in respect to the resource use of other energy systems, both can be tagged as resource efficient.
The article argues for a need to overcome a conventional notion of product design. In this regard, the article offers an integrative and systemic approach to sustainable design. Instead of focusing on objects, a user-centred perspective is adopted. A sustainable design of products and services requires the integration of production-orientated (efficiency and consistency) and consumption-orientated (sufficiency) strategies. The article introduces the concept of an indicator that is capable of comprehending a lifecycle-wide analysis of products and that favours the integration of existing sustainability strategies. The goal is not to design sustainable products but rather to design systems that manage to foster sustainable lifestyles. The article illustrates the usability of the introduced concept by showing examples of strategic integrative thinking in sustainable design from the Sustainable Summer Schools.
The need for recycling obsolete mobile phones has significantly increased with their rapidly growing worldwide production and distribution. Return and recycling rates are quite low; people tend to keep old, unused phones at home instead of returning them for recycling or further use because of a lack of knowledge and acceptance of return programmes. Thus far, individual use and recycling behavior has not shown any trend towards more sustainable patterns. Consequently, an increased awareness is needed for the high environmental and social impact throughout the whole value chain of a mobile phone - there is simply a lack of information and knowledge regarding sustainability issues around the mobile phone. A teaching material was therefore developed in a German research project, based on the concept of the ecological rucksack, presenting comprehensive information about the value chain of a mobile phone. Its application in different schools led to an increased awareness and interest among pupils for the connection between sustainability, resources and mobile phones. Based on these research results, this paper analyses young people’s knowledge of sustainability issues linked to their mobile phones and their acceptance of more sustainable behavioral patterns regarding their mobile, including return and recycling programmes.
Resource efficiency in production and technological innovations are inadequate for considerably reducing the current use of natural resources. Both social innovations and a complementary and equally valued strategy of sustainable consumption are required: goods must be used longer, and services that support collaborative consumption (CC) patterns must be extended. "Using rather than owning" strategies, such as product sharing, have the potential to conserve resources. Based on the results of different German studies, this article highlights the resource-saving potentials of CC patterns and recommendations proposed for policies and further research questions. The purpose of this paper is to show that a general resource-saving potential can be realized by "use rather than own" schemes, depending on the application field and the framework for implementation. CC is suitable for making a positive contribution to achieving the Factor 10 target by playing an important role in changing consumer patterns.