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"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.
In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.
The multi-level perspective has successfully been applied to the analysis of complex sector transitions in the energy, the health or the food production sector. Is this framework also helpful to understand and give prescriptive advice for sustainability transformations within a national science system? Based on a comprehensive study of the diffusion of transdisciplinary sustainability research in Germany, this article analyzes the institutional dimension of a changing science-society relation in the German science system. It uses the multi-level perspective as a fruitful heuristic in order to identify potential pathways for a broader diffusion of transdisciplinary sustainability science. The importance of niche coalitions of frontrunner universities and research institutes are highlighted.
The concept of regime and "flat ontologies" : empirical potential and methodological implications
(2012)
The transition to renewable energy systems : on the way to a comprehensive transition concept
(2013)
The current momentum in the electrification of the car fuels hope for a transition in mobility. However, electric vehicles have failed before and it is thus asked: What is the potential of e-mobility developing as a sustainable system innovation? In order to deal with this challenge analytically, a theoretical framework is developed: the concepts of transformative capacity of a new technology (do electric vehicles trigger "social" innovations, e.g. new business models or use patterns?) and system adaptability (how stable is the mobility regime?) are introduced and the issue of sustainability is discussed. This framework will be explored for the German innovation system for e-mobility. It can be shown that electric cars will only be successful when part of a system innovation and that the German innovation system is dominated by regime actors and thus potentially used as a way to fend off more substantial change.
In 2009, the German government launched its "National Development Plan for Electric Mobility" which set the concrete target of having 1 million electric vehicles on the road by 2020. However, there have been hypes around e-mobility before and even if this goal were to be reached, a merely quantitative aim of a certain number of electric vehicles will not suffice to contribute to a more sustainable development in transport. This requires a more comprehensive vision of sustainable e-mobility as a system innovation. Thus, the question addressed in this thesis is: How can we assess - at this critical early stage - whether there is potential for e-mobility developing as a sustainable system innovation? A theoretical framework will be developed for assessing the potential of a wider transition at an early stage by analyzing current patterns of socio-technical co-evolution and embedding these in a wider framework of the structural dynamics involved in transitions. The aim of the analysis is to identify whether 'system-innovative' projects do emerge in the case of Germany/Baden-Württemberg and what patterns (e.g. in terms of specific actor constellations, institutional adjustments etc.) can explain this. It will be shown that the system-innovative potential of this e-mobility niche remains limited, due to the powerful influence of incumbents, conflicting political goals and traditional science approaches. A few more system-innovative activities emerge where powerful actors from outside are involved, who are capable of viewing mobility in a more systemic way (e.g. actors from the public transport or housing sector). It is argued that the role of large demonstration projects is important, but they need to be designed as transdisciplinary research projects from the beginning.
The International Sustainability Transitions Conference (IST) will discuss advances in the field of sustainability transformations. The conference will be organized by the Sustainability Transitions Research Network, in which both the Wuppertal Institute and Leuphana University of Lüneburg participate.
