Open Access

The article assesses the material footprints of households living on a minimum amount of social benefits in Finland and discusses the consequences in terms of ecological and social sustainability. The data were collected using interviews and a questionnaire on the consumption patterns of 18 single households. The results are compared to a study on households with varying income levels, to average consumption patterns and to decent minimum reference budgets. The low-income households have lower material footprints than average and most of the material footprints are below the socially sustainable level of consumption, which is based on decent minimum reference budgets. However, the amount of resources used by most of the households studied here is still at least double that required for ecological sustainability. The simultaneous existence of both deprivation and overconsumption requires measures from both politicians and companies to make consumption sustainable. For example, both adequate housing and economic mobility need to be addressed. Measures to improve the social sustainability of low-income households should target reducing the material footprints of more affluent households. Furthermore, the concept of what constitutes a decent life should be understood more universally than on the basis of standards of material consumption.

Purpose - The Hot Spot Analysis developed by the Wuppertal Institute is a screening tool focussing on the demand of reliable sustainability-oriented decision-making processes in complex value chains identifying high priority areas ("hot spots") for effective measures in companies. This paper aims to focus on this tool. Design/methodology/approach - The Hot Spot Analysis is a qualitative method following a cradle-to-cradle approach. With the examples of coffee and cream cheese hot spots of sustainability indicators throughout the entire life cycle are identified and evaluated with data from literature reviews and expert consultations or stakeholder statements. This paper focuses on the indicator resource efficiency as an example of how the methodology works. Findings - The identified hot spots for coffee are the raw material procurement phase in terms of abiotic material, water and energy consumption, the production phase concerning biotic material and the energy consumption in the use phase. For cream cheese relevant hot spots appear in the raw material procurement phase in terms of biotic materials and water as well as biotic materials and energy consumption during the production phase. Research limitations/implications - Life cycle analyses connected to indicators like resource efficiency need to be applied as consequent steps of a Hot Spot Analysis if a deeper level of analysis is eventually aimed at which is more cost and time intensive in the short term. The Hot Spot Analysis can be combined with other sustainability management instruments. Practical implications - Research and management can be directed to hot spots of sustainability potential quickly which pays off in the long term. Originality/value - The paper shows that companies can address sustainability potentials relatively cost moderately.