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Marketing and rewarding

  • This review of sources has assessed existing evidence for economic benefits arising from marketing / social marketing and rewards-based schemes encouraging greater use of more sustainable modes and travel behaviours. It is designed to support cities in their decision making and measure selection process. The article is one of 22 reviews published in this volume.

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Document Type:Peer-Reviewed Article
Author:Frederic Rudolph
URN (citable link):https://nbn-resolving.org/urn:nbn:de:bsz:wup4-opus-63509
Year of Publication:2016
Source Title (English):World transport policy and practice
First Page:103
Last Page:108
Division:Energie-, Verkehrs- und Klimapolitik
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
Licence:License LogoIn Copyright - Urheberrechtlich geschützt