In current German debates on sustainable urbanisation and urbanism, new urban actors reviving buildings, brownfields or whole neighbourhoods are discussed as potential drivers of urban transformation towards sustainability as well as potential co-producers for conventional actors in urban development and planning. These actor's projects can be understood as spatially confined niches for experimentation with (built) urban space itself. Building upon the concepts of niche entrepreneurship (Pesch et al., 2017) and the framework of strategic action field theory (Fligstein & McAdam, 2011; 2015), we ask how these actors secure support for their projects and how these projects in turn are altered in this process. Based upon a case study from Wuppertal, Germany, we show that in struggling for support of powerful actors, these actors often have to significantly compromise, and that these compromises can be understood as contextualisation in the project's spatial and institutional environment.
"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.
Renewable energy plays a key role in the sustainable pathway towards a low carbon future and, despite new supply capacities, the transformation of the energy system also requires the adoption of a method which allows for the integration of increasing amounts of renewable energy. This requires a transition to more flexible processes at an industrial level and demand side management (DSM) is one possible way of achieving this transition. Currently, increased shares of variable renewable energy can cause the electricity supply to become more volatile and result in changes to the electricity market. In order to develop a new dynamic equilibrium to balance supply and demand, sufficient flexibility in demand is required. As adequate storage systems are not available in the short to medium term, the potential for large electricity consumers to operate flexibly is an attractive, pragmatic and feasible option. Recent studies in Germany suggest that there is significant potential for DSM in so-called "energy-intensive industries". However, the figures (which fall in the approximate range of 1,250-2,750 MW positive and 400-1,300 MW negative shiftable load) should be interpreted with caution. The range of industrial processes considered are diverse and vary from plant to plant, with the result that it is difficult to provide accurate calculations of the accumulated potential for Germany or the EU as a whole. Based on extensive surveys and panel discussions with representatives from energy-intensive industries (aluminum, cement, chemicals, iron & steel, pulp & paper), which together account for approximately one third of the industrial electricity demand in Germany, our paper provides an overview of both the opportunities and the barriers faced by DSM. One of the key findings is the possible loss in energy efficiency due to DSM: in order to decrease or increase production depending on the stability needs of the electricity system, plants and processes may no longer operate at their optimum levels. The effects on downstream production must also be taken into account in order to gain a more complete understanding of the overall effects of industrial DSM.