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"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability.
The current momentum in the electrification of the car fuels hope for a transition in mobility. However, electric vehicles have failed before and it is thus asked: What is the potential of e-mobility developing as a sustainable system innovation? In order to deal with this challenge analytically, a theoretical framework is developed: the concepts of transformative capacity of a new technology (do electric vehicles trigger "social" innovations, e.g. new business models or use patterns?) and system adaptability (how stable is the mobility regime?) are introduced and the issue of sustainability is discussed. This framework will be explored for the German innovation system for e-mobility. It can be shown that electric cars will only be successful when part of a system innovation and that the German innovation system is dominated by regime actors and thus potentially used as a way to fend off more substantial change.
In the face of persistent sustain ability problems challenging economic development, ecological integrity as well as social justice, transformational changes are crucial. Proposed changes shall include, for instance, large-scale transitions of practices, infrastructures as well as values and priorities. In Germany, real-world laboratories are proposed for research in and with society, aiming to understand and contribute to transformations.
Während der gesamten Dauer seines Lebens ist der Mensch beständig mit dem Phänomen "Knappheit" konfrontiert. Er muss essen, trinken, sich vor den Unbilden der Natur schützen - und das unter widrigen Bedingungen wie Kälte und Hitze oder beschränkter Nahrungsverfügbarkeit in vielen Regionen der Erde. Vor diesem Hintergrund der "Knappheit" hat die Menschheit jedoch beeindruckende Zivilisationsleistungen vollbracht: die Entwicklung der Landwirtschaft seit dem Neolithikum, die Gründung von Städten, den Aufbau industrieller Produktion ab dem späten 18. Jahrhundert. Mit jedem Schritt entstanden dabei neue Erfahrungen von Fülle, im Sinne von materiellem Reichtum, aber auch von wachsendem Bewusstsein für die nichtmateriellen Faktoren, die ein erstrebenswertes Leben auszeichnen, z. B. Bildung, Kultur und gesellschaftliche Teilnahme.
Uwe Schneidewind definiert Suffizienz und erläutert die Hintergründe.
Während die Politik Anreize für eine gesellschaftsorientierte Forschung setzt, vernetzen sich Studierende, Hochschulmitarbeiter und Akteure der Zivilgesellschaft zugunsten einer Lehre, die sich dem Leitbild der nachhaltigen Entwicklung verpflichtet fühlt. Die Kombination beider Mechanismen ist am vielversprechendsten, wenn es darum geht, Wissenschaft zu transformieren.
In 2009, the German government launched its "National Development Plan for Electric Mobility" which set the concrete target of having 1 million electric vehicles on the road by 2020. However, there have been hypes around e-mobility before and even if this goal were to be reached, a merely quantitative aim of a certain number of electric vehicles will not suffice to contribute to a more sustainable development in transport. This requires a more comprehensive vision of sustainable e-mobility as a system innovation. Thus, the question addressed in this thesis is: How can we assess - at this critical early stage - whether there is potential for e-mobility developing as a sustainable system innovation? A theoretical framework will be developed for assessing the potential of a wider transition at an early stage by analyzing current patterns of socio-technical co-evolution and embedding these in a wider framework of the structural dynamics involved in transitions. The aim of the analysis is to identify whether 'system-innovative' projects do emerge in the case of Germany/Baden-Württemberg and what patterns (e.g. in terms of specific actor constellations, institutional adjustments etc.) can explain this. It will be shown that the system-innovative potential of this e-mobility niche remains limited, due to the powerful influence of incumbents, conflicting political goals and traditional science approaches. A few more system-innovative activities emerge where powerful actors from outside are involved, who are capable of viewing mobility in a more systemic way (e.g. actors from the public transport or housing sector). It is argued that the role of large demonstration projects is important, but they need to be designed as transdisciplinary research projects from the beginning.
Idee Bürgeruniversität
(2015)
Bürgerwissenschaft und Universität wirken auf den ersten Blick wie nicht zu vereinbarende Fremdkörper: Auf der einen Seite findet sich die Universität als die institutionalisierte, am disziplinären Kanon orientierte Wissenschaft, auf der anderen Seite die freie Wissenschaft von Bürgern außerhalb fester Strukturen. Doch wenn sich Hochschulen zu "Bürgeruniversitäten" entwickeln, dann können Universitätswissenschaft und Bürgerwissenschaft eine äußerst fruchtbare Beziehung miteinander eingehen.