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Prepaid-Strom per Smartphone
(2020)
Prepaid-Stromzähler sind in Deutschland noch selten, bieten jedoch zukünftig einen interessanten Markt. Vor allem kleinere Anbieter, aber auch erste Regionalversorger kombinieren die Megatrends Digitalisierung und Energiewende und kreieren daraus neue Dienstleistungen. Zusammen mit IT-Firmen entwickeln sie daraus neue Geschäftsideen, die auch hinsichtlich sozialer Aspekte hohen Anforderungen genügen. Der Rollout von Smart Metering-Lösungen eröffnet zukünftig noch größere Chancen, durch Echtzeit-Datenerfassung den Energieverbrauch und damit auch Einsparpotenziale transparent zu machen. Hochaufgelöste Daten ermöglichen innovative Dienstleistungen und bringen die Kundenbeziehung auf eine neue Ebene.
On September 17, 2019, EU Competition Commissioner Margrethe Vestager allowed the electricity company Eon to take over and break up RWE subsidiary Innogy under lenientconditions. But there are numerous experts who have a different opinion and argue that the EU Commission approval is a "decision of enormous importance" that will "fundamentally change the entire sector". The result of this decision is that this mega-deal creates two monolithic giants in the German energy sector with unprecedented market power. If one compares the situation with the purchase of the electricity supplier Nuon by Vattenfall in 2009, questions arise. Back then, the competition authorities forced Vattenfall to divest parts of Nuon's business in individual cities, which resulted in the supplier "lekker energie". Following this example, the competition authorities should have consistently forced Eon to sell parts of the business, such as larger distribution companies.
A transaction of this magnitude should always be viewed critically in competition law. The legitimate question therefore arises as to why the German and European competition authorities (the Federal Cartel Office, the Federal Network Agency, the Monopolies Commission and the European Competition Commission) faced this deal with barely audible criticism and why they did not react with far-reaching prohibition requirements. "Competition doubts are certainly justified". Because if the two largest German energy groups completely eliminate each other's competition and completely divide up their business areas among themselves, this will have far-reaching consequences for the energy sector. Especially against the background that the energy transition in Germany has so far been characterised by decentralised structures and civic participation (especially in the case of electricity generation from renewable energies). In this paper, the authors will demonstrate what this Eon/RWE deal means for competition and the energy transition.
In the light of Germany's chosen path towards the energy transition, the regulatory framework has changed considerably. New players have succeeded in entering the market, and renewable energies have become increasingly competitive. Greater electrification of the transport and heating sectors will be needed in the future to achieve national climate targets. Against this background, Germany's big energy companies need to be sure that their sales will increase. However, they were unable to anticipate this development, and made strategic mistakes in the past. The development of sustainable business models in line with the energy transition failed to materialize. Now it is becoming increasingly clear that companies must create new business models to survive in the long term. These business models have to keep with the tradition, whilst meeting the needs of low-carbon power supplies. In this paper, we will examine the past and future challenges of the four energy companies and develop a proposal for evaluating sustainable business models. For this purpose, we use the multi-level perspective to categorize developments in the electricity market over the last 50 years, and then apply a multi-criteria analysis to derive five suitable business models from the results.