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Melanie Speck (geb. Lukas) leistet mit ihrem Buch erstmals einen Überblick über die theoretische und empirische Fundierung von Suffizienz in deutschen Privathaushalten. Damit widmet sie sich einem Kernelement der nachhaltigen Entwicklung, das bisher nur wenig Beachtung in der Gesellschaft gefunden hat. Auf der Basis von 42 Haushaltsinterviews macht sie deutlich, dass ein suffizientes Handeln die moderate Veränderung von gesellschaftlich akzeptierten Kulturtechniken impliziert und dass eine vollkommene Abkehr von heutigen gesellschaftlichen Konsumstrukturen gar nicht notwendig ist.
Alexandra Seibt untersucht Wirtschaftsverbände im Längsschnitt anhand eines Mehrmethodendesigns, bestehend aus Dokumentenanalysen, Inhaltsanalysen und teilstandardisierten Leitfadeninterviews. Die Autorin kann bei den Verbänden einen zunehmenden kombinierten Einsatz von öffentlichen und nicht öffentlichen Kommunikationsstrategien im Sinne des PA-Managements nachweisen. Verbände nutzen hierbei - wie Protestgruppen und NGOs - die Öffentlichkeit, um über die externe Kommunikation Aufmerksamkeit und Zustimmung für ihre Interessen im politischen System zu generieren. Als Fallbeispiel dienen die Verbände der Branche der erneuerbaren Energien während der Novellierungen zum Erneuerbare-Energien-Gesetz.
In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called "Entertainment-Education (E-E) collaborations". Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation,
which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).
This thesis justifies and develops a sustainable level of Lifestyle Material Footprint (LMF) as a benchmark for designing sustainable lifestyles. It shows the application of the benchmark in a Household-level Sustainability Transition method and presents a framework for inspiring design solutions towards a Design for One Planet (Df1P).
The thesis shows how the Material Input per unit of Service (MIPS) concept has developed from product orientation to the application to household consumption and from technically-focused measurement into an integral part of methods for designing one-planet lifestyles and supporting solutions. This provides both an advanced application of the concept and its opening to new purposes and users.
The core of the thesis is the suggestion of a sustainable material footprint benchmark of 8 tonnes per person per year as a resource cap target for household consumption in Finland, an 80% (factor 5) reduction from present average. The 8 tonnes benchmark opens the possibility for a target-oriented, planned reduction of LMFs by target-setting, experimenting and up-scaling of sustainable solutions. The method enabled the participating households to perform footprint reductions of 26–54% during the one-month experiment phase. Notable footprint reductions are thus possible even in the short term, which is an important message to other households and other actors in society. Calculating households' LMFs makes visible the structures underlying household consumption and the need for change not only in household consumption but also in the supply of products, services and infrastructure, and thus systemic changes initiated by others than households.
The orientation framework of Df1P suggests measures that could be promoted by means of design, and structures them in a matrix incorporating priority action areas in the fields of housing, nutrition and mobility, and the domains of product design, service design, infrastructure planning and communication design. Mainstreaming sustainable lifestyles will potentially require a new design culture, but at least significant efforts in product design, service design and infrastructure planning as well as in making sustainable solutions attractive to consumers and disrupting existing routines. The more technology and infrastructure can be integrated into this change, the more space will be left for individual diversity in achieving sustainable household consumption. The orientation framework could provide a first step towards Df1P practice by inspiring designers to integrate the recognition of the planetary boundaries into their work.
In globalisierten Wirtschaftsstrukturen kann die Umwelt- und Sozialverträglichkeit von Produktion und Konsum nicht mehr von einzelnen Staaten, einzelnen Unternehmen oder einzelnen Konsument(inn)en effektiv umgesetzt werden. Sie ist zu einer globalen, grenzüberschreitenden Gestaltungsaufgabe geworden. Angesichts dieser Herausforderung kooperieren viele Unternehmen und Nichtregierungsorganisationen, um gemeinsam internationale Standards für Nachhaltigkeit in globalen Wertschöpfungsketten und Märkte für zertifizierte Produkte zu entwickeln. Doch wie können die Wirkungen dieser nicht-staatlichen Nachhaltigkeitsstandards systematisch erfasst werden? Wie kann der Prozess der Standardsetzung und Zertifizierung im Sinne einer nachhaltigen Entwicklung erfolgreich gestaltet werden? Justus von Geibler stellt in seiner Dissertation wesentliche Erfolgsfaktoren für die Entwicklung von nicht-staatlichen Nachhaltigkeitsstandards dar. Auf der Basis der Strukturationstheorie und empirischen Studien zur Zertifizierung nachwachsender Rohstoffe entwickelt er ein Analyseschema, mit dem sich Nachhaltigkeitseffekte von Produkten und Wirkungen der Nachhaltigkeitsstandards in Wertschöpfungsketten differenziert darstellen lassen. Er untersucht detailliert zwei aktuelle Praxisbeispiele, den "Roundtable for Sustainable Palm Oil" und den "Roundtable for Sustainable Biofuels". Aus den Ergebnissen werden Handlungsempfehlungen abgeleitet, um Nachhaltigkeitsstandards und Zertifizierung erfolgreicher für eine nachhaltige Entwicklung nutzbar zu machen.
Rebound-Effekte sind die unerwünschten Wirkungen vieler Nachhaltigkeitsbemühungen. Gleichzeitig zeigen sie, dass gespartes Geld und gewonnene Zeit wieder reinvesitiert werden, damit wir mehr vom Leben haben, mehr tun und mehr erleben können - Rebound-Effekte sind Teil des Steigerungsspiels.
Auf der Grundlage soziologischer Theorien der Steigerung und Beschleunigung liefert das Buch eine umfassende Empirie zu indirekten Einkommens-, aber vor allem zu Zeiteffekten in Deutschland. Im Zentrum der empirischen Studien steht die Überprüfung einer dreifachen Dividende von Arbeitszeitverkürzungen - Ressourcenschonung, soziales Engagement und individuelle Lebenszufriedenheit. Zwar kompensieren Zeit-Rebound-Effekte potenzielle Ressourceneinsparungen in großen Teilen, aber nicht vollständig. Davon abgesehen äußern sich Zeit-Rebound-Effekte in ehrenamtlichem Engagement und individueller Zufriedenheit - erwünschte Wirkungen von Rebound-Effekten.
Anna Bliesner-Steckmann stellt sich der Frage, wie Bildung respektive Didaktik beschaffen sein muss, damit ein moralisch-nachhaltiges Handeln nicht in eine normative Pädagogik mündet. Die Autorin stellt dazu den selbstaufgeklärten, mündigen Lernenden in den Fokus ihrer Arbeit und weist nach, dass es neben einer lerntheoretischen auch einer handlungstheoretischen Grundlegung auf psychologischer Basis bedarf. Ein zentrales Ergebnis ihrer interdisziplinären Studie ist das entwickelte Prozessmodell zu moralisch-nachhaltigem Urteilen und Handeln, aus welchem sich konkrete Hinweise für die Gestaltung pädagogischer Interventionen ableiten lassen.
Since the middle of the 20th century, human society experiences a "Great Acceleration" manifesting in historically remarkable growth rates that create severe sustainability problems. The globally exploding potentials of information and knowledge exchange have been and are vital drivers for this acceleration. Society has now come to the point that it requires a "Great Transformation" towards sustainability to ensure the viability of the planet for a vital society. The energy transition plays a central role for this transformation. In this context, human society has developed a comparably good understanding of the necessary infrastructural changes of this transition. For transforming the patterns of energy production and use in an energy transition as part of the "Great Transformation", this process of change now needs to strengthen its focus on information, communication, and knowledge systems. Human society needs to establish a knowledge system that has the potential to create usable knowledge for sustainability solutions. This requires organizing a communication system that is sufficiently complex, interconnected, and, at the same time, efficient for integrating reflexive, open-ended, inter- and transdisciplinary learning, evaluation, and knowledge co-production processes across multiple levels. This challenge opens a wide field of research.
This cumulative dissertation contributes to research in this direction by applying a systemic sustainability perspective on the content and organization of communication in the field of research on sustainable energy and the operational level of municipal climate action as part of the energy transition. Regarding sustainability, this thesis uses strong sustainability and its principles as a frame for evaluating the content of communication. Regarding the systemic perspective, the thesis particularly relies on the following theories: (i) the human-environment system model by R. Scholz as an overarching framework regarding interactions between humans and nature, (ii) social systems theory by N. Luhmann to reflect the complexity of society, (iii) knowledge management to consider the human character of knowledge and a practice-oriented perspective, and (iv) management cybernetics, in particular, the Viable System Model by S. Beer as a framework to analyze and assess organizational structures. Furthermore, the thesis leverages the potential of text mining as a method to identify and visualize patterns in texts that reflect prevalent paradigms in communication.
The thesis applies the above conceptual and methodological basis in three case studies. Case Study 1 investigates the measures proposed in 16 municipal climate action plans of regional centers in Lower Saxony, Germany. It uses a text mining approach in the form of an Summary interpretation network analysis. It analyzes how different societal subsystems are connected at the semantic level and to what extent sustainability principles can be recognized. Case Study 2 analyzes and reflects paradigms and discursive network structures in international scientific publications on sustainable energy. The study investigates 26533 abstracts published from 1990 to 2016 using a text mining approach, in particular topic modeling via latent Dirichlet allocation. Case Study 3 turns again to the cases of municipal climate action in Lower Saxony examined in Case Study 1. It examines the involvement of climate action managers of these cities in multilevel knowledge processes. Using design principles for knowledge systems, it evaluates to what extent knowledge is managed in this field across levels for supporting the energy transition and to what extent local innovation potential is leveraged or supported.
The three case studies show that international research on sustainable energy and municipal climate action in Germany provide promising contributions to achieve a transformation towards sustainability but do not fully reflect the complexity of society and still support a growth paradigm, in contrast to a holistic sustainability paradigm. Further, the case studies show that research and local action are actively engaging with the diversity of energy technologies but are lagging in dealing with the socio-epistemic (communication) system, especially with regard to achieving cohesion. Using the example of German municipalities, Case Studies 1 and 3 highlight the challenges of achieving coherent local action for sustainability and bottom-up organizational learning due to incomplete or uncoordinated multilevel knowledge exchange. At the same time, the studies also point out opportunities for supporting the required coherent multilevel learning processes based on local knowledge. This can be achieved, for instance, by strengthening the coordinating role of intermediary organizational units or establishing closer interactions between the local operational units and the national level.
The thesis interprets and synthesizes the results of the three case studies from its systemic sustainability perspective. On this basis, it provides several generalized recommendations that should be followed for establishing viable communication systems, especially but not exclusively in policy-making:
Systemic holism: Consider matter, energy, and information flows as an integrated triplet in the context of scales, structures, and time in the various subsystems. Knowledge society: Focus on the socio-epistemic (communication) system, e.g., using the perspective of knowledge systems and associated design principles considering, for instance, working environments across horizontal and vertical levels, knowledge forms and types, and knowledge processes. Sufficiency communication: Emphasize sufficiency approaches, make it attractive, and find differentiated ways for communicating them. Multilevel cohesion and innovation: Achieve cohesion between the local and higher levels and leverage local innovations while avoiding isolated local action. Organizational interface design: Define the role of organizational units by the interactions they create at the interfaces with and between societal subsystems. Local transdisciplinarity: Support local transdisciplinary approaches integrating various subsystems, especially industry, while coordinating these approaches from a higher level for leveraging local innovation. Digital public system: Exploit existing digital technologies or infrastructures in the public system and recognize the value of data in the public sphere for achieving cohesion. Beyond the above recommendations, this thesis suggests that potential for further research lies in: Advancing nature-inspired systemic frameworks. Understanding the structure and creation of human knowledge. Developing text mining methodologies towards solution-oriented approaches.