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(2003)
The reductionist trend of equating sustainable development with sustained economic growth needs to be reversed. New accounts and balances help to operationalize the elusive notion of sustainability: they provide a coherent picture of the interaction between environment and economy. "Greened" national accounts measure economic sustainability in terms of (produced and natural) capital maintenance; balances of material flows assess ecological sustainability as the dematerialization of production and consumption. Both concepts aim to preserve environmental assets, but differ in scope, strength and evaluation of sustainability. First results for Germany indicate weak sustainability of the economy; strong sustainability is not in sight because of insufficient reduction of material throughput. Attaining sustainability through integrated policies needs the support of share- and stakeholders of sustainable development.
This report presents the calculations and findings as well as the resulting recommendations from the Barclays Plc case study within the Digital Europe project. Chapter 2 gives the background to the case study; chapter 3 investigates the environmental aspects; and chapter 4 highlights social aspects of different banking scenarios. Chapter 5 outlines future scenarios in the sector and chapter 6 finally makes recommendations for business and government.