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Transformative Forschung hat einen klaren normativen Transformationsanspruch, jedoch ist dieser oftmals weder einfach umzusetzen noch zu evaluieren. Denn auch in der Forschung muss die Komplexität der Transformation berücksichtigt werden. In der Nachwuchsgruppe UrbanUp wurden im Reallabor Wuppertal gemeinsam mit der Praxis Interventionen durchgeführt, die hier exemplarisch beschrieben werden und in denen Wissen über die Verstetigung von Nachhaltigkeitsnischen generiert werden sollte. Dabei wurden verschiedene Frei- und Lernräume geschaffen, die den Transformationsanspruch der Nachwuchsgruppe bilden.
At the heart of transition research lies the question of how to "scale up" sustainable alternatives from a protected niche to the creation of mainstream practices. While upscaling processes are often seen as an essential element that contributes to societal transformation, upscaling itself remains a fuzzy concept. We argue that some fundamental dilemmas of upscaling can be identified, for example, the different understanding of the concept by researchers and practitioners. The dilemmas should be addressed in a more reflexive way by those from the worlds of science and practice who are involved in collaborative research settings.
To date, the circular economy has fallen short of its promise to reduce our resource demand and transform our production and consumption system. One key problem is the lack of understanding that highly promising strategies such as refuse, rethink, and reduce can be properly addressed using research on sufficiency. This article argues that a shift in focus is required in research and policy development from consumers who buy and handle circularly designed products to consumption patterns that follow the logic of sufficiency and explain how sufficiency-oriented concepts can be incorporated into existing social practices. The authors show that sufficiency is not necessarily as radical and unattractive as is often claimed, making it a suitable yet underrated strategy for sustainability and the transition to an effective circular economy. The case of urban gardening shows that small interventions can have far-reaching effects and transform consumption patterns as the logic of availability is contested by newly developed concepts of "enoughness" and opposition to "über-availability." The authors propose utilizing comprehensive state-of-the-art theories of consumption and human action when developing strategies and policies to make the circular economy sustainable while being more critical of utilitarian approaches. Using social practice theories that have proven to be beneficial allows human actions to be comprehensively analyzed by recognizing their embeddedness in social and material frameworks; addressing the meaning, competences, and materials of routinized human behavior; and examining indirect effects.
Können Suffizienzstrategien, d.h. Ansätze des "Weniger", "Langsamer", "Regionaler", Orientierungspunkt für unternehmerische Strategien werden? Dieser Frage geht das vorliegende Impulspapier nach. Dabei zeigt sich, dass es schon vielfältige Beispiele dafür gibt, dass Unternehmen "Suffizienz zum Business Case" praktizieren. Das Impulspapier bettet seine Überlegungen in die aktuelle Debatte zu nachhaltigen Ressourcenstrategien ein und zeigt auf, welche Beiträge eine aufgeklärte Managementforschung dazu leisten kann.
In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.
Der Wissenschaftliche Beirat Globale Umweltveränderungen (WBGU) hat in seinem im Jahr 2011 erschienenen Hauptgutachten zur "großen Transformation" die Veränderungsprozesse aufgezeigt, die notwendig sind, um mit den globalen Umwelt- und Klimaherausforderungen des 21. Jahrhunderts angemessen umzugehen. Welche Rolle können Unternehmen bei dieser "großen Transformation" spielen? Dies muss eine Schlüsselfrage für eine nachhaltigkeitsorientierte Betriebs- und Managementlehre sein und sie steht im Mittelpunkt des vorliegenden Beitrages.