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Die "Ökonomie der Aufmerksamkeit" hat zur Herausbildung spezifischer Märkte für Kommunikations-, Media- und Marketingdienstleistungen geführt. Ein dynamisch wachsender Markt ist der Markt für Live-Kommunikation, der in dieser Arbeit vertiefend untersucht wird. Hierbei werden drei Fragen diskutiert:
1. Was sind die treibenden Faktoren und Trends der Live-Kommunikation?
2. Nach welchen Maßstäben werden Events, insbesondere im Bereich der Unternehmenskommunikation, beauftragt?
3. Welche Chancen bestehen in diesem Markt, Events für Nachhaltigkeit als Marktsegment zu etablieren und zu stärken? Bei der Beantwortung dieser Fragen werden aktuelle Trendstudien ausgewertet, aber auch auf Untersuchungen und Fallstudien zurückgegriffen, die im Rahmen des Projektes "Eventkultur und Nachhaltigkeit" durchgeführt wurden.
Die Autoren kommen zu dem Ergebnis, dass die Markt- und Trendstudien eine wichtige Orientierungsfunktion für die Eventwirtschaft haben. Aus der Perspektive eines kulturökonomischen Ansatzes wird kritisiert, dass diese Orientierungsfunktion auf Marken und Marketingtechniken beschränkt ist und der Einfluss der gesellschaftlichen Wertbildung auf die Marketingpraxis ausgeblendet bleibt. Nachhaltige Ziele und Inhalte werden mit den Mitteln des Event-Marketings erst vereinzelt vermittelt. Aus diesen ersten Aktivitäten kann aber ein neuer Kommunikationsmarkt entstehen, wenn seitens der Nachhaltigkeitsakteure eine Verständigung über Kriterien und Anforderungen an dieses Marketinginstrument erfolgt sowie der Symbolebene in der Nachhaltigkeitskommunikation eine stärkere Beachtung geschenkt wird. Informationsbündelung und symbolisches Management sind wichtige Ansatzpunkte, um in der Marketingpraxis von Unternehmen, öffentlichen Einrichtungen, Verbänden, NGOs und von Kommunikations- und Eventagenturen eine nachhaltige Eventkultur zu verankern.
The study "A Green New Deal for Europe" consists of two basic elements: Firstly it aims to cope with the economic crisis through intensive measures in order to systematically stimulate the eco-industries, to create jobs and to boost economic recovery. Secondly it aims at establishing the foundation for a green modernisation of the European economy. The study examines existing EU strategies policies and programs concerning their suitability to implement the Green New Deal. It proposes exemplary measures in the field of energy, mobility and resource use. The study has been compiled by the Wuppertal Institute on behalf of the Greens/European Free Alliance (EFA) Group in the European Parliament.
Concerns over climate change and the security of industrial feedstock supplies have been opening a growing market for biobased materials. This development, however, also presents a challenge to scientists, policy makers, and industry because the production of biobased materials requires land and is typically associated with adverse environmental effects. This article addresses the environmental impacts of biobased materials in a meta-analysis of 44 life cycle assessment (LCA) studies. The reviewed literature suggests that one metric ton (t) of biobased materials saves, relative to conventional materials, 55 ± 34 gigajoules of primary energy and 3 ± 1 t carbon dioxide equivalents of greenhouse gases. However, biobased materials may increase eutrophication by 5 ± 7 kilograms (kg) phosphate equivalents/t and stratospheric ozone depletion by 1.9 ± 1.8 kg nitrous oxide equivalents/t. Our findings are inconclusive with regard to acidification (savings of 2 ± 20 kg sulfur dioxide equivalents/t) and photochemical ozone formation (savings of 0.3 ± 2.4 kg ethene equivalents/t). The variability in the results of life cycle assessment studies highlights the difficulties in drawing general conclusions. Still, common to most biobased materials are impacts caused by the application of fertilizers and pesticides during industrial biomass cultivation. Additional land use impacts, such as the potential loss of biodiversity, soil carbon depletion, soil erosion, deforestation, as well as greenhouse gas emissions from indirect land use change are not quantified in this review. Clearly these impacts should be considered when evaluating the environmental performance of biobased materials.
Als einer der weltweit führenden Industriestandorte ist Deutschland abhängig von der Versorgung mit Rohstoffen. Aber nur noch wenige Bau- und Massenrohstoffe wie Kies, Sand oder Kalkstein können aus heimischen Lagerstätten gewonnen werden; Industriemineralien, Energierohstoffe und vor allem metallische Rohstoffe müssen in großem Umfang aus dem Ausland eingeführt werden. Strategische Ansätze wie die Ressourcenstrategie der EU oder die Ressourceneffizienzstrategie des BMU setzen daher in zunehmendem Maße auf die Senkung des Primärrohstoffverbrauchs durch den Einsatz von Sekundärrohstoffen und die Erhöhung der Anteile recycelter Abfälle in Produkten - mit massiven Konsequenzen für die Planung abfallwirtschaftlicher Infrastrukturen.
In der Kurzanalyse wird die Mehrwertsteuer zunächst im Kanon der Steuerarten eingeordnet und die zentralen Gesetzesgrundlagen für die derzeitige Systematik und Differenzierungsvarianten dargestellt. Es werden ressourcenrelevante Mehrwertsteuer-Eingruppierungen mit Änderungsbedarf aufgezeigt und Vereinfachungen beziehungsweise Angleichungen vorgeschlagen. Die Implementationshürden einer solchen Reform und der sich ergebende Forschungsbedarf werden skizziert.
Anpassung an regionale Klimafolgen kommunizieren : Konzepte, Herausforderungen und Perspektiven
(2014)
Der Klimawandel ist nicht nur ein globales Problem, sondern wird auch konkrete Folgen für die Menschen in Deutschland haben. Nur wenn es gelingt, die zukünftigen Klimaveränderungen und ihre voraussichtlichen Folgen zu kommunizieren, ist eine rechtzeitige Anpassung möglich. Nur dann können Gefahren minimiert und Chancen genutzt werden. Wie aber kann vermittelt werden, dass die Anpassung an Klimafolgen notwendig ist - obwohl unbekannt ist, welches Ausmaß die Klimaveränderungen und die Folgen in der Region haben werden? Bei wem führen eher moralische und bei wem eher nutzenorientierte Argumente zu erhöhter Handlungsbereitschaft? Welche Kommunikationsmethoden eignen sich für welche Zielgruppen? Wie können Jugendliche für das Zusammenspiel von Klimaschutz und Anpassung sensibilisiert werden? Fundierte Theorieansätze und zahlreiche Praxisberichte erschließen den vergleichsweise neuen Aufgabenbereich "Klimaanpassungskommunikation". Eine steckbriefhafte Zusammenstellung von erprobten Instrumenten und Formaten illustriert, welche Maßnahmen Erfolg versprechen.
The German government has set itself the target of reducing the country's GHG emissions by between 80 and 95% by 2050 compared to 1990 levels. Alongside energy efficiency, renewable energy sources are set to play the main role in this transition. However, the large-scale deployment of renewable energies is expected to cause increased demand for critical mineral resources. The aim of this article is therefore to determine whether the transformation of the German energy system by 2050 ("Energiewende") may possibly be restricted by a lack of critical minerals, focusing primarily on the power sector (generating, transporting and storing electricity from renewable sources). For the relevant technologies, we create roadmaps describing a number of conceivable quantitative market developments in Germany. Estimating the current and future specific material demand of the options selected and projecting them along a range of long-term energy scenarios allows us to assess potential medium- or long-term mineral resource restrictions. The main conclusion we draw is that the shift towards an energy system based on renewable sources that is currently being pursued is principally compatible with the geological availability and supply of mineral resources. In fact, we identified certain sub-technologies as being critical with regard to potential supply risks, owing to dependencies on a small number of supplier countries and competing uses. These sub-technologies are certain wind power plants requiring neodymium and dysprosium, thin-film CIGS photovoltaic cells using indium and selenium, and large-scale redox flow batteries using vanadium. However, non-critical alternatives to these technologies do indeed exist. The likelihood of supplies being restricted can be decreased further by cooperating even more closely with companies in the supplier countries and their governments, and by establishing greater resource efficiency and recyclability as key elements of technology development.
Das Deutsche Zentrum für Luft- und Raumfahrt (DLR) hat gemeinsam mit dem Wuppertal Institut für Klima, Umwelt, Energie in der Studie "STROMbegleitung" Technologien, Perspektiven und Ökobilanzen elektrifizierter PKW untersucht. Die Studie gibt einen umfassenden Einblick in den aktuellen Stand der Technik, identifiziert Trends und analysiert die Ökobilanz unterschiedlicher Fahrzeugkonzepte. Gleichzeitig ordnet sie die deutschen Aktivitäten im Bereich Elektromobilität in einen globalen Kontext ein.
The current utilisation of natural resources in Germany and Europe is not sustainable, as inter alia stated by the German government as well as by the European Commission. At the same time, increased resource efficiency could lead to various environmental but also economic benefits. This brief study commissioned by Changing Markets presents developments in the field of resource efficiency policies, analyses the status quo of resource consumption with a special focus on fast moving consumer goods and describes potential effects of resource conservations.
Consumption of natural resources should not exceed sustainable levels. The increasing use of biofuels and to some extent biomaterials, on top of rising food and feed demands, is causing countries to use a growing amount of global land, which may lead to land use conflicts and the expansion of cropland and intensive cultivation at the expense of natural ecosystems. Selective product certification cannot control the land use change triggered by growing overall biomass consumption. We propose a comprehensive approach to account for the global land use of countries for their domestic consumption, and assess this level with regard to globally acceptable levels of resource use, based on the concept of safe operating space. It is shown that the European Union currently uses one-third more cropland than globally available on a per capita basis and that with constant consumption levels it would exceed its fair share of acceptable resource use in 2030. As the use of global forests to meet renewable energy targets is becoming a concern, an approach to account for sustainable levels of timber flows is also proposed, based on the use of net annual increment, exemplified with preliminary data for Switzerland. Altogether, our approach would integrate the concept of sustainable consumption into national resource management plans; offering a conceptual basis and concrete reference values for informed policy making and urging countries to monitor and adjust their levels of resource consumption in a comprehensive way, respectful of the limits of sustainable supply.
Calculating MIPS 2.0
(2013)
The Wuppertal Institute developed, in the early 1990s, an input-oriented lifecycle-wide resource accounting method, the "Material Input per Service-Unit" concept (MIPS), today also referred to as "Material Footprint". The official handbook applicable to products, services, and processes describes a MS Excel-based sequential approach for calculating MIPS. Today's computing power, available to every researcher, and access to software and databases dedicated to lifecycle analysis make calculating MIPS using matrix inversion possible. This also opens up possibilities for enhancing MIPS-models programmatically: parameterizing the foreground and background systems, batch modeling for producing time series, and computational algorithms enhancing interpretation. The article provides (1) an overview of the methods and tools used for calculating MIPS from its origins to today, and (2) demonstrates some of the programmatically enhanced capabilities offered to MIPS-practitioners.
The availability of life cycle inventories is one of the biggest challenges for life cycle wide environmental assessment. There are several life cycle assessment (LCA) databases providing inventory data as well as resource and emission profiles of processes for impact assessment methods like ReCiPe or IMPACT 2002+. But the use of these LCA databases for input oriented environmental assessment is very limited as they cover only a part of all relevant input flows. The paper describes current challenges when calculating the input oriented Material Input per Service Unit (MIPS) indicators based on LCA inventory data from the Ecoinvent database. Propositions are made how to address these challenges. As a conclusion, further need of research to reach a full compatibility of LCA databases and the MIPS concept is pointed out.
The current flow of carbon for the production, use, and waste management of polymer-based products is still mostly linear from the lithosphere to the atmosphere with rather low rates of material recycling. In view of a limited future supply of biomass, this article outlines the options to further develop carbon recycling (C-REC). The focus is on carbon dioxide (CO2) capture and use for synthesis of platform chemicals to produce polymers. CO2 may be captured from exhaust gases after combustion or fermentation of waste in order to establish a C-REC system within the technosphere. As a long-term option, an external C-REC system can be developed by capturing atmospheric CO2. A central role may be expected from renewable methane (or synthetic natural gas), which is increasingly being used for storage and transport of energy, but may also be used for renewable carbon supply for chemistry. The energy input for the C-REC processes can come from wind and solar systems, in particular, power for the production of hydrogen, which is combined with CO2 to produce various hydrocarbons. Most of the technological components for the system already exist, and, first modules for renewable fuel and polymer production systems are underway in Germany. This article outlines how the system may further develop over the medium to long term, from a piggy-back add-on flow system toward a self-carrying recycling system, which has the potential to provide the material and energy backbone of future societies. A critical bottleneck seems to be the capacity and costs of renewable energy supply, rather than the costs of carbon capture.
As illustrated by the case studies of end-of-life vehicles and waste electric and electronic equipment, the approach of an extended producer responsibility is undermined by the exports of used and waste products. This fact causes severe deficits regarding circular flows, especially of critical raw materials such as platinum group metals. With regard to global recycling there seems to be a responsibility gap which leads somehow to open ends of waste flows and a loss or down-cycling of potential secondary resources. Existing product-orientated extended producer responsibility (EPR) approaches with mass-based recycling quotas do not create adequate incentives to supply waste materials containing precious metals to a high-quality recycling and should be amended by aspects of a material stewardship. The paper analyses incentive effects on EPR for the mentioned product groups and metals, resulting from existing regulations in Germany. It develops a proposal for an international covenant on metal recycling as a policy instrument for a governance-oriented framework to initiate systemic innovations along the complete value chain taking into account product group- and resource group-specific aspects on different spatial levels. It aims at the effective implementation of a central idea of EPR, the transition of a waste regime still focusing on safe disposal towards a sustainable management of resources for the complete lifecycle of products.
The CO2 utilisation is discussed as one of the future low-carbon technologies in order to accomplish a full decarbonisation in the energy intensive industry. CO2 is separated from the flue gas stream of power plants or industrial plants and is prepared for further processing as raw material. CO2 containing gas streams from industrial processes exhibit a higher concentration of CO2 than flue gases from power plants; consequentially, industrial CO2 sources are used as raw material for the chemical industry and for the synthesis of fuel on the output side. Additionally, fossil resources can be replaced by substitutes of reused CO2 on the input side. If set up in a right way, this step into a CO2-based circular flow economy could make a contribution to the decarbonisation of the industrial sector and according to the adjusted potential, even rudimentarily to the energy sector.
In this study, the authors analyse potential CO2 sources, the potential demand and the range of applications of CO2. In the last chapter of the final report, they give recommendations for research, development, politics and economics for an appropriate future designing of CO2 utilisation options based upon their previous analysis.
The exploitation of coltan in Central Africa can be considered a case of conflict minerals due to its nature. Many international organizations and bodies, national governments and private sector organizations seek to address this conflict, in particular via transparency, certification and accountability along the material supply chain. This paper analyses the international trade dimension of coltan and gives evidence on the dimension of illicit trade of coltan. The authors start from the hypothesis that illicit trade of coltan sooner or later will enter the market and will be reflected in the statistics. The paper is structured in the following manner: first, a short section gives a profile of coltan production and markets; second, an overview of the mining situation in the Democratic Republic of Congo (DRC) and related actors. The third section addresses mechanisms, actors and measurement issues involved in the international trade of coltan. The final part draws lessons for certification and conflict analysis and offers some guidance for future research.
The paper identifies two main possible gateways to trace illegal trade in coltan: the neighboring countries, especially Rwanda, and the importing countries for downstream production, in particular China. Our estimation is that the value of such illicit trade comes close to $ 27 million annually (2009), roughly one-fifth of the world market volume for tantalum production. With regard to any certification the paper concludes that this will become challenging for business and policy: (a) Central Africa currently is the largest supplier of coltan on the world market, many actors profit from the current situation and possess abilities to hide responsibility; (b) China will need to accept more responsibility, a first step would be the acceptance of the OECD guidelines on due diligence; (c) better regional governance in Central Africa comprises of resource taxation, a resource fund and fiscal coordination. An international task force may provide more robust data, however more research will also be needed.
This paper addresses future perspectives for the management of resources on an international level. Failures of international open markets result in significant material leakage. Here, taking the example of material used vehicles, we develop elements of an international metal covenant that should allow for a more sustainable management of global material flows in that area. Our proposal is based on two principles: any regulation should actively seek industry participation, taking advantage of business interest in supplying a sufficient quantity of materials while lowering materials costs; and it should also address public issues such as sustainability of recycling and waste. In this paper we first analyse contracts as a tool for bridging gaps in knowledge when multiple actors are involved. We then give empirical evidence for material leakage in the case of used vehicles from Germany, before outlining the elements of a proposed international metals covenant. Finally, we analyse potential impacts and discuss legal and institutional issues.
Crowdsourcing as a method of transdisciplinary research : tapping the full potential of participants
(2014)
Within the scope of citizen science projects, crowdsourcing has already expanded into scientific application areas. In this, its scientific potential is only partly exhausted, however.
It will be shown that transdisciplinary research is made up in content and structural aspects in such a way that crowdsourcing can fully unfold as a research method through varied participation possibilities, reflective processes and use of contemporary technical possibilities. Furthermore, mutual learning, understanding and the dissemination of knowledge strongly profits from effects that even result automatically in this context.
The scientific application of crowdsourcing represented here makes high demands on project management, but it is expected to turn out as an effective research method precisely in the area of transdisciplinary research.